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Nigerian Football

GTI: Unlocking potentials of partnership deals in sports assets

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GTI’s Group Managing Director, Abubakar Lawal promises more support for Nigerian sports

Partnership deals have become a driving force in the development of sports assets globally, and Nigeria being a sport-loving country is never an exception.

From economic growth to social empowerment, partnership deals have the power to transform the trajectory of sports and the lives of those connected to it.

These collaborations often involve financial investments, sponsorships, brand activations and technological integration which are essential for advancing the sports ecosystem.

As a kicker, sports assets encompass the tangible and intangible components within the sports industry.

Typical examples of sports assets include leagues, tournaments, teams/clubs, stadia, broadcasting rights and other intellectual properties that drive entertainment, fan-engagement cum revenue generation.

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In Nigeria, prominent examples of sports assets include the Nigeria Premier Football League (NPFL) and the President Federation Cup (PFC).

Both serve as national treasures that showcase football talent and the promotion of a unifying spirit across the country.

As noted earlier, these assets are not just platforms for competition; they are tools for community development, talent discovery and international representation.

They hold immense potential to contribute to Nigeria’s economy or GDP, enhancement of the global image of the country and promote corporate brands when managed effectively.

For example, in the past three years, GTI Group has remained focused, resolute and at the forefront of helping in restructuring and repositioning the elite league in the country by laying a solid structure that drives positively the business aspect of the beautiful game.

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Thus, partnerships in sports assets involve strategic alliances between sports entities and corporate organizations. These alliances are not limited to financial sponsorships; they often include branding opportunities and media rights collaborations.

For instance, companies invest in sports assets to increase visibility and align their brand with the passion of sports fans. In return, sports organizations benefit from this support by improving their infrastructure, operational systems, enhancing professionalism and expanding their reach.

This win-win scenario drives the industry forward, creating an environment conducive for innovation and growth.

Globally, sponsorships have helped to drive social change and community development. A prime example is MasterCard’s collaboration with Major League Baseball, which integrates social causes like cancer awareness into its sponsorship strategy.

Similarly, various sports events are organized to promote advocacy for healthy living. Partnerships can help align commercial success with social impact, benefitting both brands and the communities they serve.

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The Media and Publicity department of GTI Group has continuously emphasized the critical role of Corporate Nigeria and other International

Conglomerates in supporting sports assets. These partnership deals have the capacity to unlock opportunities for economic growth and global competitiveness. Such investments are not only financially rewarding but also socially impactful, as they contribute to talent development, community building, and national pride.

The socio-economic gains of sports asset partnership deals could be summarized below:

1. Boosts GDP: By attracting investments, partnership deals create job opportunities in areas like event management, broadcasting and merchandising; thereby enhancing economic activities for these sports assets cum GDP of the country.

2. Talent Development: Sponsorships often fund grassroots programmes and help enable the discovery and nurturing of future stars in various sports disciplines.

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3. Empowering Youth: Sports partnerships empower the socio-economic development of the youths, steering them away from negative influences like crime and fostering a culture of discipline and excellence.

4. Promoting inclusivity and unity: Sports have a unique ability to bring people together, while partnerships amplify this impact by supporting initiatives that promote social cohesion and community development.

These partnerships underscore GTI’s commitment to fostering growth in the sports sector by enhancing infrastructure, professionalism, and global competitiveness which Corporate Nigeria should latch on to take sports development to the next level in the country.

Therefore, we urge local and multinational corporate brands to exploit partnership deals with the NPFL, PFC and other sports assets for mutual benefits in order to build a vibrant sports economy we all crave.

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Kunle Solaja is the author of landmark books on sports and journalism as well as being a multiple award-winning journalist and editor of long standing. He is easily Nigeria’s foremost soccer diarist and Africa's most capped FIFA World Cup journalist, having attended all FIFA World Cup finals from Italia ’90 to Qatar 2022. He was honoured at the Qatar 2022 World Cup by FIFA and AIPS.

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Nigerian Football

Football Agent John Shittu Demands Retraction and ₦250 Million Damages from Samson Siasia Over Bribery Allegation

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Prominent FIFA-licensed football agent John Shittu has issued a formal legal demand to former Super Eagles coach Samson Siasia, seeking a full retraction and apology over alleged defamatory statements made against him about Nigeria’s 2008 Olympic football campaign.

In a letter dated and signed by his legal representatives, Godwin Dick Inyang & Co., Shittu categorically denied Siasia’s claim—widely reported in the media including Sahara Reporters and Soccernet.ng—that he offered Siasia a bribe of €50,000 to secure John Obi Mikel’s inclusion in the Nigeria U-23 team for the 2008 Olympic Games in Beijing.

The legal notice, addressed directly to Siasia, described the allegation as “false, malicious, and grossly defamatory,” adding that it had caused “reputational harm and professional injury” to Shittu, who is widely respected in the global football industry.

“Your statement is false, malicious, and calculated to disparage and lower our client in the estimation of his colleagues, clients, and the public, particularly in the tightly regulated world of professional sports management,” the letter stated.

Shittu’s legal team is demanding:

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  • A full and unreserved retraction of the alleged statement on Sahara Reporters, Soccernet.ng, and all other platforms that published it;
  • Publication of the retraction in at least two widely circulated national newspapers, including The Punch and This Day;
  • A formal, written apology addressed to Mr. Shittu and published on all aforementioned platforms;
  • A written undertaking not to issue or publish any similar statements in the future;
  • Payment of ₦250 million in damages for defamation, reputational injury, and consequential losses.

The legal notice further warned that failure to comply within 14 days of receipt will result in legal action against Siasia. The planned suit would seek aggravated damages, a restraining injunction, and full legal costs.

Shittu is well known in Nigerian and international football circles, having managed and represented top-tier footballers over the years.

 The gravity of the allegations, his legal team argues, is not only damaging to his personal and professional reputation but could also have implications in the closely scrutinised world of sports integrity and management.

As of the time of filing this report, Siasia has not publicly responded to the legal threat.

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Former NSC DG and teammate, Ekeji, pays tribute to Christian Chukwu

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Nigeria captain Christian Chukwu leaving the pitch after a 3-0 win over Algeria in 1980. He is being followed by Patrick Ekeji (Photo by Peter Robinson/EMPICS via Getty Images)

Tribute by Patrick Ekeji Reflects Bond, Legacy, and Regret Over Lost Potential

The Nigerian football community is in mourning following the passing of former Green Eagles captain, Captain Chris Chukwu, MFR, a towering figure in Nigerian football and one of the most respected team leaders of his generation.

In an emotional tribute, a close teammate and longtime friend of Chukwu reflected on the deep bond they shared, describing the late defender as more than just a colleague on the pitch.

“It’s been difficult for me to accept that ‘Ol boy’ – for that is what we called each other – is no more,” the tribute began. “The news was most unexpected. It took me some time to come to terms with it.”

The bond between the two football greats, which began during their school days and continued through their careers in club and national teams, was described as one built on mutual respect and camaraderie. According to the tribute, they communicated frequently, sometimes as often as two to three times a month, until Chukwu’s health began to decline.

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The writer also acknowledged the humanitarian gesture of business magnate Femi Otedola, who funded Chukwu’s medical treatment abroad when his illness worsened. “Otedola, I shall always remember what you did for him. Thank you,” the tribute noted.

Chris Chukwu was lauded as the most consistent team leader of his time, having captained teams from the East Central State Academicals to Rangers International FC, and eventually, the Green Eagles. His leadership qualities, on-field vision, and calm command earned him universal respect among teammates and coaches.

“He towered so high with the execution of his skills, overview and control of the team. It was natural, and we all respected his views on any issues that arose between us and the officials.”

The tribute also touched on Chukwu’s coaching career, noting with some regret that his gentle nature may not have suited the demands of the dugout. It further lamented the absence of adequate post-retirement support systems for athletes of his generation, which might have offered him a more structured path after his playing days.

“True, no living being has power over death, yet I believe that his post-soccer days would have taken a different route if there existed a system whereby such talents as he had exposure to appropriate post-sports/football years counselling.”

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As burial plans are underway, the late football icon is being remembered not only for his achievements on the pitch but also for his humility, leadership, and the inspiration he provided to generations of Nigerian players.

“It is my prayer that God receives his soul in heaven whilst also strengthening the family he left behind to accept his departure with utmost spiritual and physical strength. Adieu, Chris.”

Chukwu’s death marks the end of an era, but his legacy will live on in Nigerian football history.

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NALCOMA Applauds NNL Leadership for Successful 2024/25 Season

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BY IKENNA NWOKEDI

The Nigeria National League Club Owners and Managers Association (NALCOMA) has lauded the leadership of the Nigeria National League (NNL) under Chief George Aluo for the successful completion of the 2024/25 season.

Speaking at a media parley with sports journalists in Lagos over the weekend, NALCOMA President Godwin Enakhena praised the NNL board for its efforts in enhancing the quality and integrity of the league.

Enakhena described the just-concluded season as a major success, highlighting the competitive performance of teams across the four groups and the commendable conduct of fans at various match venues. He also noted significant improvements in officiating standards compared to previous seasons, attributing the progress to the NNL leadership’s commitment to raising the league’s profile.

“The standard of officiating improved remarkably this season. It reflects the dedication of the NNL leadership to ensure the league matches the standards of the top-flight NPFL,” said Enakhena, who also serves as Chairman of Sporting Lagos FC.

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He further commended the NNL for securing the Stephen Keshi Stadium in Asaba, Delta State, as the host venue for the upcoming Super 8 playoffs, scheduled from July 5 to 12, 2025. He expressed gratitude to the Governor of Delta State, H.E. Sheriff Oborevwori, for his continued support for football development.

Enakhena urged the eight qualifying teams to approach the playoffs with determination, noting that only the best should represent the NNL in the Nigeria Premier Football League (NPFL) for the 2025/26 season.

The teams set to battle for promotion in the Super 8 are Warri Wolves, Crown FC (Ogbomosho), Kun Khalifat FC (Owerri), Osun United FC, Wikki Tourists FC (Bauchi), Yobe Desert Stars, Doma United FC (Gombe), and Barau FC (Kano).

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