International Football
The economics and public relations of the 2022 World Cup

Money and football. Beauty and the beast.
No other event on earth comes remotely close to the World Cup in terms of viewership, attendance, talent, nationalism, and sheer magic. The World Cup is the ultimate celebration and dramatization of the beautiful game.
The economics of the World Cup also add up to an equally dizzying spectacle. The 2022 Qatar World Cup is the most expensive of all time. Here’s a breakdown of the numbers:
- $220 billion: The estimated cost of what Qatar spent on infrastructure in preparation for the 2022 World Cup.
- $42 million: The prize money awarded to the team that wins it all. FIFA allows each team to decide what share of the purse players receive.
- $30 million: Prize money for the runners-up.
- $9 million: The amount each team gets just for qualifying for the World Cup.
- $60 million: The reported annual value of Nike’s deal to sponsor the French Football Federation. Nike has deals of various sizes with 13 nations in the 32-team field, the most of any apparel brand.
- $128 million: The highest-paid player is France’s Kylian Mbappé, who’ll make $110 million on the field this year through his contract with Paris Saint-Germain, and another $18 million off the field.
- $209 million: The amount that soccer clubs around the world receive from a fund set aside by FIFA to reward them for developing players who play in the tournament for their national teams.
- $277 million: The widely reported amount David Beckham was paid by Qatar to serve as an ambassador for the 2022 World Cup, paid out in installments over 10 years.
- $440 million: The total prize pool for the 2022 World Cup, up from $400 million in 2018.
- $1.7 billion: The costs covered by FIFA for this year’s World Cup (prize money, hospitality, logistics and TV operations).
- $7.5 billion: FIFA’s commercial deals tied to the 2022 World Cup.
- $160 billion: The amount estimated to be spent by gamblers worldwide.
The public relations of the World Cup: the good and the bad

The tournament’s public relations value to Qatar and FIFA is a no-brainer. The energy-rich Gulf state will be able to showcase its shiny, state-of-the-art infrastructure and facilities.
In doing so, Qatar will become the face of an Arab world that projects itself as rich, bold, and futuristic – a dramatic contrast with current perceptions of a world wracked by conflict, repression, violence and conservatism.
In many ways, hosting the World Cup is in PR terms similar to Qatar’s launch in 1996 of the Al Jazeera television network that radically changed the Arab media landscape and put the Gulf state on the map in a way public relations never could have.
But the World Cup also has a dark public relations side. Overshadowing the question of the cost of the World Cup is the fate of the migrant workers who have toiled in the country for the past decade. There are 1.7 million migrant workers in the country, accounting for over 90% of the workforce in a population of 2.9 million.
Since it was awarded the tournament in 2010, Qatar has faced a barrage of criticism from human rights groups for its treatment of foreign workers, and thousands of migrant deaths have been reported.
FIFA, football fans and PR

How FIFA came to its decision to award the World Cup to Qatar will forever be shrouded in mystery. Allegations of bribery are just that, allegations. They have never been proven, nor will they ever be. There can only be assumptions.
For FIFA, football’s international governing body, neither migrant worker deaths nor the question of costs will affect its bottom line. It has been a financial boom.
For the football fans, economics and public relations are not relevant at this stage. All they want to do is sit back, relax and enjoy the tension of the beautiful game.
-prnomics.com/
International Football
London favourite to host Spain v Argentina Finalissima after Doha doubts

Soccer chiefs from Europe and South America will hold a final meeting before a Thursday deadline to decide whether and where this month’s “Finalissima” between Spain and Argentina will be played, with London emerging as the leading candidate after doubts over Doha, multiple sources told Reuters on Tuesday.
The match between European champions Spain and Copa America holders Argentina had been scheduled for March 27 at Lusail Stadium in Doha.
However, it has become increasingly unlikely that Qatar will host the fixture after the Qatar Football Association suspended soccer tournaments indefinitely following U.S. and Israeli attacks on Iran and retaliatory missiles fired at the Arabian Peninsula.
The Spanish FA (RFEF) has been pushing for a swift resolution, mindful that the March international break is viewed as vital preparation ahead of the June-July World Cup in North America.
“I know that negotiations are underway,” Spain coach Luis de la Fuente told Spanish Public Radio (RNE) on Monday. “The first thing, as a society, is to stop the conflict, but once you are immersed in it and you don’t know how long it will last, the solution would be, as long as you can’t play there, to find another venue as soon as possible.
Wembley Stadium staged the previous edition in 2022, when Argentina beat Italy, but it is set to host England v Uruguay on March 27. London, however, has other stadiums capable of staging the showpiece, leaving the English capital as the most likely alternative should Doha be ruled out, sources confirmed.
ALTERNATIVE OPPONENTS CONSIDERED
While keen to face Argentina and high-profile players such as Lionel Messi, sources told Reuters that Spain had made clear their priority was not to waste the last window of international fixtures before the World Cup and they were already contemplating alternative opponents.
With Spain also due to face Egypt three days later, any change would require agreement between the RFEF and European soccer body UEFA, South American confederation CONMEBOL, global governing body FIFA and the Argentine FA (AFA).
The RFEF, AFA and UEFA did not immediately respond to Reuters requests for comment.
A spokesperson for South American confederation CONMEBOL told Reuters that several meetings between the parties had taken place in recent days but did not confirm Thursday’s deadline or London as the preferred venue.
Madrid was initially proposed by the RFEF but rejected by the AFA, who preferred a neutral venue rather than giving Spain home advantage.
Morocco offered to stage the game, but the RFEF was unwilling to back their Mediterranean neighbours amid tensions behind the scenes over the 2030 World Cup, which Spain, Morocco and Portugal will co-host. Both Spain and Morocco are campaigning to stage the final.
Miami was also considered, with Messi based there at Inter Miami, but Hard Rock Stadium is hosting the Miami Open tennis tournament at the same time.
-Reuters
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International Football
Spain-Argentina ‘Finalissima’ in Qatar at risk amid US, Israel attacks on Iran

The match between Spain and Argentina, tagged “Finalissima” in Doha, is in doubt after the Qatar Football Association suspended soccer tournaments indefinitely following U.S. and Israeli attacks on Iran and retaliatory missiles fired at the Arabian Peninsula.
The contest between European Championship winners Spain and Copa America champions Argentina was scheduled for March 27 at Doha’s Lusail Stadium, with potential big-name draws including Lamine Yamal and Lionel Messi.
“Qatar Football Association announces the postponement of all tournaments, competitions and matches, effective from today and until further notice,” the association said in a statement on Sunday.
“The new dates for the resumption of competitions will be announced in due course through the Association’s official channels.”
The final call on whether to postpone the game rests with event organisers UEFA and CONMEBOL.
The Bahrain Football Association postponed all its matches until further notice, while the Asian Football Confederation on Sunday announced it was delaying Champions League Elite fixtures in the region.
The Asian Champions League Two, currently at the quarter-final stage, has also been impacted, along with games in the Challenge League.
Countries across the Middle East have been on high alert since Saturday, when the U.S. and Israel launched air strikes against Iran, aimed at diminishing Iran’s military capability.
Iran retaliated by attacking U.S. targets around the region, including in the UAE, Saudi Arabia and Qatar.
On Sunday, Qatar’s interior ministry reported a fire in an industrial zone after debris fell from an intercepted missile.
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International Football
Iran Conflict Casts Uncertainty Over Super Eagles’ Four-Nation Tournament Opener

Nigeria’s Super Eagles may face fresh uncertainty ahead of their scheduled participation in a Four-Nation Invitational Tournament in Amman, Jordan, following reports that Iran — their intended first opponents — is now at war after attacks by the United States and Israel.
The Nigeria Football Federation (NFF) had earlier confirmed that the Super Eagles would compete in the mini-tournament during the FIFA Men’s International Window in March 2026. The competition is slated to run from March 27 to 31 in the Jordanian capital.
Under the original fixture schedule, Nigeria were due to open the tournament on Friday, March 27 against Iran’s senior national team at the 17,000-capacity Amman International Stadium. Hosts Jordan were set to face Costa Rica the same day at the 62,000-capacity King Abdullah Sports City Stadium.
However, the escalating military confrontation involving Iran has cast serious doubt over the participation of the Iranian national team and the viability of the opening fixture.
While tournament organisers in Jordan have yet to issue an official statement regarding possible changes, the developing security situation is expected to force urgent consultations between the participating federations, tournament organisers and FIFA.
The competition was designed to provide competitive match exposure during a window initially reserved for the intercontinental play-off for the 2026 FIFA World Cup. Nigeria’s inclusion in the tournament had already generated debate at home, with observers questioning whether the NFF’s commitment signalled a shift in focus away from potential qualification disputes.
The new geopolitical crisis further complicates matters. International conflicts often trigger travel restrictions, airspace closures and security advisories that can directly affect national teams’ ability to assemble and travel.
Should Iran withdraw or be unable to participate, organisers may be compelled to seek a replacement team or adjust the fixture format entirely.
Nigeria are scheduled to face hosts Jordan on March 31 in their second match of the tournament, while Costa Rica and Iran were originally billed to meet the same day at King Abdullah Sports City Stadium.
Kick-off times for the four fixtures had yet to be officially announced before the outbreak of hostilities.
For the Super Eagles, the tournament was seen as an opportunity to build cohesion and test tactical adjustments ahead of future competitive engagements. Now, attention will turn to whether the event can proceed as planned — and whether Nigeria’s opening match will require a late reshuffle.
The NFF is expected to monitor developments closely and may issue further clarification in the coming days as the regional and international situation evolves.
Meanwhile, Reuters has quoted a senior Israeli official as saying that Iran’s Supreme leader Ayatollah Ali Khamenei is dead. But the Iranians have dismissed the claim, saying that the leader is ‘firmly commanding the field’. Both Israel and the US launched strikes on Iran.
President Donald Trump says action will give Iranians a chance to topple their rulers. Hits were reported in Israel and Gulf states as Iran retaliated. The attack has triggered fear and panics as as Iranians flee cities.
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