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Premium Trust Bank unveils Amusan, Brume as Ambassadors 

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African and Commonwealth Games Champion, Ese Brume, left is flanked by Oluwatobiloba Amusan, the Commonwealth and World Champion. With the Managing Director, Premium Trust Bank, Mr. Emmanuel Efe Emefienim and the Honourable Minister for Sports, Mr. Sunday Dare.

Premium Trust Bank Tuesday at the Fountasia Ball Room of the Eko Hotel and Suites unveiled two of Nigerians biggest athletes, world, Olympic and Commonwealth Games Champion Tobi Amusan and African and Commonwealth Games champions, Ese Brume as the bank’s Brand Ambassadors.

 

Tobi Amusan in 2022  won the World Championships and created a new World Record in the Women 100m hurdles. This was the first for any Nigerian in the history of sports, while Brume has been very consistent since winning a bronze medal at the last Olympic Games in Tokyo before adding medals at the World Indoors Championships and the Commonwealth Games.

 

Speaking at the unveiling, the Minister of Youth and Sports Development, Sunday Dare, said the two athletes are symbol of  the future of the country’s athletes.

 

He also called on corporate organisations and individuals not to wait until the athletes are crowned champions before giving them worthy support to develop them. The corporate world should invest in the athletes and they won’t regret this.

 

“These athletes never relented after getting the desired supports as they have been thriving in their performances,” the minister said.

 

He added: “Even at the big stage, the athletes knew they had it in them and they never stopped and when the time came, they showed up big time, they showed up for themselves first having done the sacrifices, gone through the discipline, because if you have talents and you don’t add discipline to it, you cannot excel.

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“I want to thank Tobi for doing that job in Oregon, USA, where she broke and set two records in one night. I say thank you to Tobiloba Amusan on behalf of Nigeria, and I want to say, we are grateful.

 

“Brume on her own  part, hard a great time  at the Olympics in Tokyo, when Tobi finished fourth in her race, and the only person that could comfort her is Ese, not even her coach could do that, I am happy seeing the two of them here, happy to see what they have attained so far.

 

“Ese came third at the Olympics, but to us, it was a Golden Bronze, thank you because when you came to the Commonwealth Games, you did it again.”

 

Also speaking at the unveiling, the Mnsging Director /Chief Executive Officer, Premium Trust Bank, Emmanuel Efe Emefienim, said the major goal of the bank is to support growth hence the maxim ‘Together for Growth’.

 

According to Emefienim, Premium Trust Bank, decided to associate with the two renowned athletes to drive towards enabling growth they put into their story.

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He added: “This should serve as motivation to other athletes who dare to be different and win no matter their background and obstacles they experienced as they continue in their journey towards a victorious destination.

 

“The story of the two athletes is similar to that of the bank. I can say today that, I am happy to see where Premium Trust Bank is today and we hope the partnerships brings great impact to the athletes, the sports industry and the country.”

 

The two athletes appreciated the bank for counting them worthy to be the Brand Ambassadors and promised to maintain the standard expected of them.

Kunle Solaja is the author of landmark books on sports and journalism as well as being a multiple award-winning journalist and editor of long standing. He is easily Nigeria’s foremost soccer diarist and Africa's most capped FIFA World Cup journalist, having attended all FIFA World Cup finals from Italia ’90 to Qatar 2022. He was honoured at the Qatar 2022 World Cup by FIFA and AIPS.

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Athletics

TOKYO 2025: Tiny Nations, Big Triumphs: What Nigeria Must Learn from Jamaica and Botswana

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BY DANLADI BAKO

Sports and indeed global athletics have been the cynosure of quite a huge community of track and field afficionados in the last nine days at the Tokyo World Athletics finals.

The global athletics fraternity congregates annually to celebrate new world beaters and champions.

Athletes spend a large amount of time, energy and resources to train, attracting the best coaches and utilizing some of the high impact facilities in developing qualifying times for their individual events.

So many nations facilitate the upscaling and upgrading of their athletes’ mentality, physique and performance standing through investments in the training and welfare of their high-profile athletes by providing grants, scholarships and appreciable reward systems.

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These have been in short supply in Nigeria and indeed within the developing world where the priorities of most governments are education, health, poverty and so many other development challenges.

However, the benefits of investing in sports are unquantifiable especially on the world global diplomatic stage, unassailable visibility and an incredible reputation unachievable in so many other areas of human existence. In the eighties and 90s the Americans literally ruled the sprints with female 100 meters legend Florence Griffiths – Joyner and 400 meters world champion Michael Johnson.

Just like America used the movies to show Americans as the world best, sportsmen like basketball’s Michael Jordan and boxing’s Muhammad Ali put America on the pinnacle of human capacity for endurance, determination, strategic planning and near perfect execution.

America might have the size and population above 200 million so it’s success can be expected, however Jamaica an island of 150 miles by 50 miles has gone beyond exporting Reggae’s global icons like Bob Marley and Alton Ellis to producing 100 meters legends Usain Bolt, Sherry Ann Fraser-Price and Marlene Ottey thereby winning international recognition and inevitable public reckoning far beyond most African countries.

Now a land locked southern African sub-continent country Botswana with less than the population of Lagos State just on Sunday won the 4 x 400 men’s relay gold at the Tokyo 2025 games even after picking a few other medals through individual athletes Tebogo et al.

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The Tokyo games have come and gone with Tobi Amusan putting Nigeria on the medals table with her 100 meters Silver medal.  Ajayi’s efforts in the 100 meters men’s final was also commendable.

For me the highest point was the super- human diminutive Kenyan Faith Kipyegon in the 1500 metres clinching gold and 5000 metres silver.

Another great spectacle was the exploits of American idol Noah Lyle who anchored the last leg of the 4 x100 metres gold winning quartet.

Lyle won the 200 metres gold as well becoming one of the audaciuos and eye-catching supreme athletes of Tokyo 2025. Mention must be made of Sweden’s Armand Mondo who broke the pole vault world record thrice in two days.

So when and how would Nigeria get to these towering heights of conquering the world?

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The fact is that we once had Olympic and World Athletics finalists like Innocent Egbunike (400m) , Chidi Imo (100 and 200m), Yusuf Alli (Long jump) and Falilat Ogunkoya (400m) although it was the American University collegiate structure that groomed them to become world beaters with little or no input from the home government.

Once in a long while a training grant of $50,000 gets handed to them in preparation for Olympic games to pay their coaches and for utilizing training facilities abroad. Even Ezekiel Nathaniel and Oyinkansola Ajayi are still beneficiaries of the American University collegiate structure.

The aforementioned names who also schooled and trained in the United States are still very much around especially Yusuf Alli, Falilat and Mary Onyali.

The authorities need to device the appropriate strategies to achieve podium standings in the nearest immediate future.

All the products of the National Youth Games and the School Sports Federation games should be drafted into a growth enhancement program, hire some of the best Athletics coaches from around the world and ensure the construction and maintenance of high-performance pitches and gymnasia.

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The Sports Federations must be populated with patriotic and passionate sports men who are brimming with enthusiasm, desire and creativity.

President Tinubu did not only resuscitate the National Sports Commission, he gave an unprecedented 12 billion naira to the Sports Ministry for AFCON and other tournaments earlier this year so we have a listening President who can restore our lost glory in sports and athletics in particular. Nigeria must reclaim its podium standing capability as soon as possible.

Danladi Bako, OON was Senior Special Assistant to former Minister of Youth and Sports as well as one-time Chairman Sokoto State Football Association.

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Nigeria’s Mixed Fortunes at World Championships: A Look Back from Doha to Tokyo

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By KUNLE SOLAJA.

Nigeria’s silver medal finish at the Tokyo 2025 World Athletics Championships once again highlighted the country’s roller-coaster fortunes on the global stage.

While the podium placement ensured Nigeria did not return empty-handed, the overall medal count has remained stagnant in recent years compared to other rising athletics nations.

At the Doha 2019 Championships, Team Nigeria endured a barren outing, failing to register a single medal. Three years later in Oregon 2022, Ese Brume broke the drought with a stunning gold in the women’s long jump — Nigeria’s first-ever world title in the event.

The momentum continued into Budapest 2023, where world record holder Tobi Amusan claimed silver in the women’s 100m hurdles, cementing Nigeria’s presence among the elite hurdlers. In Tokyo this year, the nation repeated the feat in the same event, albeit again settling for silver.

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A comparative glance at the last four editions shows a troubling trend: Nigeria has not improved its medal tally, with just one medal each in 2022, 2023, and 2025.

This raises urgent questions about depth, consistency, and investment in talent development beyond the few star performers.

Comparative Medal Table (2019–2025)

  • Doha 2019 – 0 medals (No standout performance)
  • Oregon 2022 – 1 Gold (Ese Brume, Women’s Long Jump)
  • Budapest 2023 – 1 Silver (Tobi Amusan, 100m Hurdles)
  • Tokyo 2025 – 1 Silver (100m Hurdles)

The pattern underscores Nigeria’s reliance on individual brilliance rather than systemic excellence. Athletics analysts argue that unless the Athletics Federation of Nigeria (AFN) strengthens grassroots programs, invests in coaching and sports science, and improves athlete welfare, the country risks stagnating while competitors from Africa and beyond surge ahead.

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Nigeria Set To End Tokyo 2025 With One Silver; A Call for AFN Reforms

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BY KUNLE SOLAJA.

Nigeria wrapped up its campaign at the 2025 World Athletics Championships in Tokyo with a single silver medal, finishing joint 25th on the overall medals table with eight others on the medals tables as the curtain was drawing on the championship.

The position may even deepen at the end of the day.

Star hurdler Tobi Amusan delivered the country’s only podium finish, placing second in the women’s 100m hurdles.

Despite the modest medal haul, several Nigerian athletes impressed with near-misses and record-breaking efforts.

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Ezekiel Nathaniel narrowly missed out on a medal in the men’s 400m hurdles, finishing fourthin a national record time. Kanyinsola Ajayi also reached the men’s 100m final, settling for sixth, while shot put specialist Chukwuebuka Enekwechi placed fifthin his event.

Nigeria fielded 15 athletes – eight men and seven women – in Tokyo. While the performances reflected resilience, the lack of medals beyond Amusan’s silver highlighted gaps in preparation and depth.

Analysts point to the absence of Nigeria’s traditionally strong relay teams, logistical challenges, and inadequate athlete support as major setbacks.

Sports observers insist that the Athletics Federation of Nigeria (AFN) must chart a new path if the country is to climb the global athletics ladder.

Key recommendations include better logistics and athlete welfare, renewed focus on relay programmes, grassroots talent identification, and consistent funding.

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Despite the below-par medal count, the performances in Tokyo suggest Nigeria still possesses world-class potential. With reforms and stronger administration, the AFN has an opportunity to turn near-misses into podium finishes at future championships.

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