Governing Bodies
Think-tank to develop sports in Edo State
BY EHI BRAIMAH
Three years ago, a private initiative was conceived by eight sports promoters purely for the purpose of sports development in Edo state.
The promoters who are from Edo State became trustees of Edo Sports Development Foundation (ESDF), a nonprofit organisation duly registered with the Corporate Affairs Commission.
Of course, there’s no way the promoters can run with the idea without formally briefing Edo State Government.
It explains why ESDF has not been launched up till now. From experience, the proposed meeting between the state government and ESDF is expected to foster a win-win partnership for the benefit of Edo people.
Edo Sports Development Foundation is an independent think-tank set up with the primary objective of promoting, enhancing and accelerating the development of sports in Edo State.
ESDF intends to work with distinguished members of the newly re-constituted Board of the Edo State Sports Commission under the chairmanship of Yusuf Alli.
Through team work and the proposed partnership, we hope to revive sports so that Edo State will regain its pre-eminent position as the “home of sports” in Nigeria.
As a keen lover of sports himself, we have no doubt that Philip Shaibu, the deputy governor who has oversight responsibility for sports, will welcome ESDF and support the initiative.
For full disclosure, I’m a trustee and Chairman of the Edo Sports Development Foundation. The other members of the board/trustees are: Tony Agenmonmen, Aisha Falode, Godwin Enakhena, Dr Patrick Uwagbale, Ben Ijewele, Francis Orbih and Kevin Erhuwhumnse.
Historically, Edo State, right from when it was part of the old Bendel State – which was split into Edo and Delta states – has been famous for producing notable sportsmen and women who excelled in different sporting events such as football, athletics, cycling, gymnastics, badminton, table tennis and basketball, winning laurels both at national and international competitions.
We are keen to keep the winning spirit of the old Bendel state alive because wherever you go, you will find an abundance of talents in all the 18 local government areas of Edo State.
ESDF, as part of its mandate, is committed to bringing back the glory days of sports through a deliberate re-positioning strategy.
For example, if we cast our mind back in time, transformational leader, late Samuel Osaigbovo Ogbemudia, military governor of Midwest State and later renamed Bendel State, made huge investments in sports infrastructure such as the famous Afuze Games Village and Ogbe Stadium.
This explained why Bendel State was way ahead of other states in national sports competitions, producing champions who distinguished themselves in nearly all sports.
ESDF will attract funding through private sector collaboration, partnerships, crowd funding, sponsorship and access to grants. In addition, we shall explore the possibility of securing technical assistance from international organisations.
Our game plan is to identify young talents in secondary schools and turn them into national champions and award winners in five major sports.
“Catch ‘em young” is a popular call-to-action phrase in sports and it will be the overarching strategy of ESDF.
Secondary school students – especially in the junior category — represent the best pool for talent development in sports. As young students in Government College, Ughelli (GCU) many years ago, we were active in a variety of sports.
If you were not identified with a sport, be ready to be called a “waste pipe”.
I played football (I’m a ‘leftie’, lol) and table tennis as a young lad. It did not occur to us then that a footballer could earn as much as $300,000 a week playing football, in which case I may have opted for a professional career in Europe.
We were lucky to have sports facilities in GCU that were in great shape and the annual inter-house sports competition brought out the best in all the competitors; winning medals was good but taking part was better.
When Nigerian Breweries launched “Maltina School Games” two years ago, the brewing giant explained that the sports campaign was designed to promote the development of students through sports comprising a series of track and field sporting competitions held across Nigeria.
Maltina School Games is a suitable platform for youth development in sports, rewarding students, athletes, teachers and communities across Nigeria. Believe it or not, about 20 million students will be impacted in one way or the other through sports under Maltina sponsorship.
We are familiar with inter-school sports competitions to grow future sports champions at the secondary school level.
With a similar objective in mind, EDSF will solicit sponsorship from the private sector amongst others, approaching organisations such as Nigerian Breweries.
Globally, sport is a major PR tool for branding and destination marketing, attracting visitors and investors in droves.
It will not be different in Edo state, the “heart beat of the nation”.
Sporting events attracts spectators and creates commercial opportunities that help to boost the local economy.
By the time you add the value of the “brand equity” gained from the accompanying media coverage and exposure, you will understand why sports — and entertainment — are usually leveraged in nation and city branding campaigns.
The Ogbe Hard Court Tennis, for example, was one of the most important tennis tournaments (men and women) in the Nigerian tennis calendar and until the last edition 14 years ago; it had grown to be on the ATP Challenger Tour.
Wouldn’t it be nice for the Edo state government, through the Edo State Sports Commission and private sector collaboration, to revive this important tournament, thereby putting Edo state and by extension, Nigeria, back into the mainstream of international tennis circuit?
The long-term ambition obviously would be to get the tournament back as an ATP Challenger Series. I’m aware that a consulting firm in Lagos has done significant work on the tournament, going as far as engaging the Nigeria Tennis Federation.
Still on the significance of destination marketing, the Paris-Dakar rally is a key brand asset for Senegal; Tour de France attracts millions of viewers and tourists globally putting France in international limelight for about three weeks every year; Dubai has built a reputation for hosting the world’s richest horse racing competition (Dubai World Cup) while Monaco Grand Prix is one of the major brand assets of the location.
Wimbledon, Berlin Marathon and Rio Carnival, etc are also strong elements of destination marketing.
With a population of over 200 million plus being the largest economy in Africa, Nigeria is missing a great opportunity to represent the region with world class events that will resonate in a big way amongst national and international audiences.
Edo state can fill this void with a major sporting event and challenge Lagos state which hosts the Lagos marathon.
It is evident that the marathon is perhaps the only annual sporting event in Nigeria gradually gaining popularity and building significant momentum.
Four years ago, our public relations and marketing management company, Neo Media & Marketing, working with Osaretin Emuzie, a sports journalist and cycling enthusiast and our associates in the UK led by Toju Ogbe, a global PR strategist, came up with the Edo Cycling Tour envisioned to become Africa’s response to Tour de France within five years.
It was conceptualised as a hybrid of sports and culture showcase that will generate both national and global fellowship.
The three-day tour was designed to flag off from the scenic town of Ososo in Akoko Edo local government area, passing through Uzairue, Auchi, Ubiaja, Uromi, Ekpoma, Ehor and terminating in Benin City.
Ososo was planned as a backdrop for the event because it is one of the touristic places in Nigeria, located on a plateau with rocks and hills of different sizes and an average temperature similar to that of Jos in Plateau State.
The Ogbe Hard Court and Edo Cycling Tour are just two examples, indicative of what is possible in the area of “sporting revolution”.
I have no doubt in my mind that the Edo State Sports Commission will take up these initiatives and more, and convert them into massive opportunities.
Ultimately, the goal will be to make Edo state an attractive investment destination through sports.
Braimah is the publisher/editor-in-chief of Naija Times (https://naijatimes.ng) and chairman, Edo Sports Development Foundation
A former member of the FIFA Council, Mamoutou Toure, has been released from jail in Mali after almost two years in detention for alleged corruption, Malian media reports said on Wednesday.
Toure, president of the Malian Football Federation since 2019, was released after 622 days in prison on Tuesday.
He served on the FIFA Council, world football’s all-powerful decision-making body, for four years until last month when he lost his seat after failing to contest new elections.
The 67-year-old was arrested in August 2023 on allegations of embezzling $28 million of public funds but was granted a provisional release order by the Malian courts, reports said.
He was accused of misconduct during his time as the National Assembly’s financial and administrative director from 2013-2019.
Toure denied all charges and, during his time in jail, was last August re-elected as Malian Football Federation president for a second consecutive term, with his supporters claiming he was a victim of a conspiracy fuelled by detractors.
While in jail, he received a letter of support from FIFA president Gianni Infantino. However, as of last month, Toure is no longer a member of the FIFA Council or the Confederation of African Football’s executive committee.
-Reuters
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The Nigeria Football Federation (NFF) has denied reports of an outstanding debt to former captain Christian Chukwu and has challenged anyone with verifiable documents to prove otherwise.
Chukwu, a former national team captain and chief coach, died last Saturday.
The Nigeria Football Federation decried statements in a section of social media that the football-ruling body was indebted to the deceased.
Reacting to one statement on social media that claimed NFF owed the 1980 Africa Cup of Nations-winning team captain the sum of $128,000, NFF General Secretary, Dr Mohammed Sanusi, said: “There is no record in the NFF of any outstanding indebtedness to ‘Chairman’ Christian Chukwu.
“During the first term of the Board headed by Amaju Pinnick, a committee was set up to diligently peruse the papers of coaches who were being owed, even from previous NFF administrations.
“That committee was given the clear mandate to verify all debts and ensure that the coaches being owed were paid immediately. I am aware that the ‘Chairman’ was in the employ of the NFF between 2002 and 2005, before he was relieved of the post following the 1-1 draw with Angola in a FIFA World Cup qualifying match in Kano in August 2005. There is certainly no record of indebtedness to him in the NFF.”
Sanusi challenged anyone with genuine and verifiable documents of NFF indebtedness to any coach, who has worked with any of the National Teams over the past two decades, to come forward and tender those documents.
“As a credible organization that is very much alive to its responsibilities, if we are confronted with any genuine document of indebtedness to any coach, we will offset the debt immediately.”
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Former FIFA President Sepp Blatter and France soccer great Michel Platini were both cleared of corruption charges by a Swiss court on Tuesday, two and a half years after they were first acquitted of the offences.
The pair, once among the most powerful figures in global soccer, were cleared of fraud at the Extraordinary Appeals Chamber of the Swiss Criminal Court in the town of Muttenz, near Basel.
The hearing came about after Swiss federal prosecutors appealed against their 2022 acquittal at a lower court.
Both men had denied the charge which related to a 2 million Swiss franc ($2.26 million) payment Blatter authorised for Platini in 2011.
The court said there were doubts about the prosecution’s allegation the payment for Platini, a former captain and manager of the French national team, was fraudulent.
The 2022 indictment had accused Blatter and Platini of deceiving FIFA staff in 2010 and 2011 about an obligation for world soccer’s ruling body to pay Platini.
“They falsely claimed that FIFA owed Platini, or that Platini was entitled to, the sum of 2 million Swiss francs for advisory work. This deception was achieved through repeated untruthful claims made by both accused parties,” the indictment said.
But the court cleared the pair, saying their account of an oral agreement for the payment could not be ruled out.
Platini had argued that the payment had been partly deferred until 2011 because FIFA lacked the funds to pay him in full immediately.
The court said the pair had both been consistent in their accounts of the payment, which covered consultancy work carried out by Platini for Blatter between 1998 and 2002.
Platini’s experience as a top footballer and coach, explained the size of the payment, said the court, which followed the legal principle that in cases of doubt, favour the accused.
“It can not be assumed that the defendants acted with the intention of enriching themselves in the sense of the charged offences,” the court said.
The scandal, which emerged in 2015 when Platini was president of European soccer’s ruling body UEFA, ended his hopes of succeeding Blatter, who was forced out of FIFA over the affair.
Blatter and Platini were suspended from football in 2015 by FIFA for ethics breaches, originally for eight years, although their exclusions were later reduced.
Platini said he was relieved the case was over, and he had received messages of support from 10,000 people.
“The persecution of FIFA and some Swiss federal prosecutors for 10 years is now over,” Platini told reporters. “It is now totally over. And for me, today, my honour has returned and I am very happy.”
The 69-year-old said he thought the case had been intended to prevent him becoming FIFA president, but he was now too old to return to football.
The money, which had been confiscated and held by the Swiss authorities, can now be returned to him.
A frail-looking Blatter hugged his daughter Corinne after the judgement and said he was relieved with the decision.
“It is a great relief for me because it’s been going on for ten years. It’s like a sword of Damocles hanging over my head,” he told reporters.
“And now it’s over and I can breathe,” the 89-year-old said.
Prosecutors had sought a sentence of 20 months in jail, suspended for two years for both Blatter and Platini.
The Swiss attorney general’s office said it would review the written judgement, before deciding whether to appeal again to the Swiss Federal Court, the country’s highest legal authority.
-Reuters
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