World Cup
Goldberg, Life Continental & Zagg Energy drink launch ‘Operation Super Eagles Sustain the Tempo’

As Nigeria’s Super Eagles gear up for their crucial World Cup qualifier against Zimbabwe in Uyo on Tuesday evening, Lead sponsor – Nigerian Breweries Plc, through its brands—Goldberg, Life Continental, and Zagg Energy Drink—is set to further energize the team by recognizing the game’s standout performer with the ‘Man of the Match’ award.
The initiative, dubbed “Operation Super Eagles Sustain the Tempo”, underscores the brands’ commitment to Nigerian football and their desire to keep the team motivated throughout the qualifying campaign.
The Portfolio Manager, Mainstream Lager Brands at Nigerian Breweries Plc, Olaoluwa Babalola, highlighted the significance of the initiative.
“Goldberg, Life Continental, and Zagg Energy Drink are deeply rooted in Nigerian culture, embodying values of strength, unity, and determination.
“Football is a unifying force in Nigeria, and this initiative is our way of celebrating the players who give their all for the badge. We want to see the Super Eagles dominate, and we believe this recognition will serve as extra motivation,” Babalola remarked.
Speaking on the partnership, Wasiu Ola Abiola, Head of Digital, Brand Media PR, and Sponsorships at Nigerian Breweries Plc, emphasised the company’s dedication to supporting Nigerian football at all levels.
“The Super Eagles are a source of national pride, and we believe in fuelling their passion with the energy and resilience that our brands represent. Through this ‘Man of the Match’ award, we aim to recognise excellence on the pitch while inspiring the players to keep pushing for success,” Abiola stated.
This partnership comes at a time when the Super Eagles are in a crucial phase of their World Cup qualification journey, with every game playing a pivotal role in their bid for a place at the 2026 FIFA World Cup.
This initiative continues Nigerian Breweries’ long-standing tradition of backing Nigerian sports. Over the years, the company has been involved in various sponsorship deals across the national teams to grassroots football programs, strengthening its connection with the game and its passionate fans.
The brands of Nigerian Breweries Plc on February 1st, 2018 officially entered a sponsorship deal with the Nigeria Football Federation (NFF), for all the national teams including the women.
Since then, all the grades of the national team have had huge followership comparable to the football fan base of prominent clubs in Europe.
With the likes of Victor Osimhen, Ademola Lookman, and Samuel Chukwueze among the squad, the competition for the Man of the Match award promises to be intense.
The winner will receive a cash prize of One million naira with additional brand rewards to mark their performance.
As the Super Eagles take on Zimbabwe in Uyo, Nigerian fans can look forward to not just an exciting match but also the continued support of homegrown brands championing Nigerian football excellence.
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World Cup
As major global sporting events beckon, Morocco’s monarch launches the Kenitra-Marrakech High-Speed rail project

As Morocco continues to attract global visitors, especially in the sporting segments, infrastructural development is ongoing.
The latest is the Kenitra-Marrakech High-Speed Rail Line (LGV) at Rabat-Agdal train station, paving the way for a new era of ultra-modern rail infrastructure across the country.
The project was launched on Thursday by the monarch, King Mohammed VI. Apart from being a centre of major sporting events, Morocco recently launched a tourism initiative that will make the kingdom the ultimate destination.
The internal transport system is being overhauled. The 430-kilometre project forms part of a $9.6 billion railway development program that will transform the country’s transportation network.
It will be recalled that the 2030 FIFA World Cup is being co-hosted by Morocco along with Spain and Portugal.
It is the first ever transcontinental edition of the World Cup, which also marks the 100th anniversary of the global championship.
According to information from the Moroccan News Agency (MAP), the Kenitra-Marrakech LGV reflects Morocco’s strategic vision for sustainable development, particularly the promotion of low-carbon collective mobility solutions.
“This project demonstrates Morocco’s firm determination to continue developing the national rail network,” said an official statement during the ceremony, noting the railway’s role as “the backbone of a sustainable and inclusive transport system.”
The high-speed line will connect Rabat, Casablanca, and Marrakech while serving Rabat and Casablanca airports.
It will drastically reduce travel times, with journeys between Tangier and Rabat taking just one hour, Tangier to Casablanca 1 hour 40 minutes, and Tangier to Marrakech 2 hours 40 minutes — saving over two hours compared to current durations.
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World Cup
Saudi Arabia open to 64-team World Cup in 2034

Saudi Arabia would be ready and willing to host a 64-team World Cup in 2034 if FIFA accepts a controversial proposal to expand the tournament from 48, according to the kingdom’s sports minister.
South America’s CONMEBOL has officially suggested staging the centenary 2030 World Cup in Spain, Portugal and Morocco with 64 teams, but the idea has been opposed by some other continental confederations.
Next year’s tournament, hosted by the United States, Canada and Mexico, will have 48 countries participating, up from 32 in 2022.
Prince Abdulaziz bin Turki Al-Faisal told a select group of reporters at the Saudi Arabian Formula One Grand Prix in Jeddah that his country would have no objection to an increase in the numbers for 2034.
“We’re ready, or we will be ready, inshallah (God willing). If that’s a decision that FIFA takes and thinks that that’s a good decision for everyone, then we’re more than happy to deliver on it,” he said.
He pointed to the infrastructure already in place for Islamic pilgrims, with four million people attending Mecca for Umrah during Ramadan this year and five million expected for the Hajj.
FIFA expected to confirm Saudi Arabia as 2034 World Cup hosts – Riyadh, Saudi Arabia – December 11, 2024 A model of the proposed Roshn Stadium is seen inside the Saudi Arabia World Cup bid exhibition REUTERS/Hamad I Mohammed/File Photo
The global soccer governing body officially announced Saudi Arabia as hosts of the 2034 men’s World Cup in December, a bid that was uncontested but strongly criticised by rights organisations.
The Kingdom has invested heavily in sport over the last few years, but critics accuse it of ‘sportswashing’ its human rights record. The country denies accusations of human rights abuses and says it protects its national security through its laws.
The bid book pledged 15 stadiums, new or refurbished, by 2032 and which are expected to be completed with the help of migrant labour.
Al-Faisal said worker safety was of the highest priority and Saudi organisers were talking regularly with FIFA and 2022 hosts and neighbours Qatar, the first World Cup in the region, to learn from their experience.
He said the death, reported last month, of a worker at the Aramco Stadium construction site in Al Khobar had come after millions of hours without issue.
“Every incident we take seriously, we file an investigation, we look what went wrong,” said the minister. “Unfortunately, in construction, these things happen.”
He said Saudi Arabia was part of the International Labour Organisation and a 2021 Labour Reform Act had abolished the kafala system that binds migrant workers to one employer and prevents them from leaving without the employer’s approval.
Alcohol, prohibited for observant Muslims, is banned in Saudi Arabia and Al-Faisal confirmed the World Cup would be dry.
“The law now here in Saudi is that there’s no alcohol. Will that change in the future? We don’t know. But I don’t see it really affecting our sporting events at all,” he said.
“We’ve had more than 100 international events so far. We’ve had people come from all over the world to attend these sporting events. And everyone’s happy with the hospitality, the setup, the experience that they get.
“I don’t see it as an issue, to be honest. So I hope it’s not going to be an issue”.
Alcohol was not sold at stadiums in Qatar, where drinking in public is illegal, in 2022 but beer was available at designated fan zones and in some hotels.
-Reuters
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World Cup
Another continental body, CONCACAF opposes CONMEBOL’s 64-team World Cup 2030 proposal

A 64-team World Cup in 2030 should not be considered, CONCACAF President Victor Montagliani has said, joining some other confederations in opposing a plan presented by CONMEBOL.
CONMEBOL President Alejandro Dominguez last week officially proposed staging the 2030 World Cup with 64 teams, up from the 48 set to take part in next year’s edition, with the tournament to be hosted largely by Spain, Portugal, and Morocco.
The opening matches will take place in Uruguay, where the first World Cup was hosted in 1930, along with Argentina and Paraguay.
“I don’t believe expanding the men’s World Cup to 64 teams is the right move for the tournament itself and the broader football ecosystem, from national teams to club competitions, leagues, and players,” Montagliani told ESPN, opens new tab.
CONCACAF did not immediately respond to a request for comment.
The CONMEBOL plan would have a long way to go for approval, with the 48-team 2026 edition already expanded from the 2022 tournament, when 32 countries took part.
The 2026 tournament is set to be co-hosted by Canada, Mexico and the United States.
“We haven’t even kicked off the new 48-team World Cup yet, so personally, I don’t think that expanding to 64 teams should even be on the table,” said Montagliani.
His comments echoed complaints by UEFA boss Aleksander Ceferin, who this month voiced opposition to the idea, and Asian Football Confederation President Sheikh Salman bin Ibrahim Al Khalifa, who told AFP, opens new tab he fears expansion would lead to chaos.
-Reuters
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