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Nigeria eyes multi-million Sports Industry Growth

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Bukola Olopade, Director General, National Sports Commission

BY JAVIER CARRO.

The forward-looking vision seems to chart the course for Yusuf Ali after being appointed this week as CEO of the Elite Athletes Development and Podium Board of the National Sports Commission (NSC) in Nigeria.

In statements to The Guardian, he said on Wednesday that Los Angeles 2028 will be decisive.

The new Chief will not be alone. The NSC officially announced the composition of the rest of the team, which will include 13 members, among whom are prominent figures such as Olympians Mary Onyali and Hauwa Kulu Akinyemi, as well as sports development experts like Professor Ken Anugweje.

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Yusuf Ali, CEO of the Elite Athletes Development and Podium Board of the National Sports Commission (NSC)

Ali, known for his historic 8.27-metre jump at the 1989 African Athletics Championships, will lead them all.

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For Ali, the next Olympic appointment will serve as a key indicator of the success that the policies implemented by the board may hold.

 “The 2028 Games will be an important test of how much effectiveness has advanced, and this will also be reflected in other international sporting commitments of the country before that date,” he stated.

The main objective pursued by this arm of the NSC, according to Ali, is none other than to achieve outstanding sporting success that leads to visible results.

 “Our mandate seeks to achieve excellent performance in all disciplines, which will lead us to be present on the podiums and in the various international sporting commitments,” he noted.

Ali, who was previously president of the Edo State Sports Commission, stated that his appointment symbolises national recognition for the work he has been doing over the years in favour of sports development.

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In the same vein, he assured that his new position presents him with a significant challenge: to offer the best to place the Nigerian sports sector at the top, making it the engine of an activity that becomes profitable for all those who participate in it. From this perspective, his idea is to turn sport into an economically attractive and sustainable industry.

“In countries with very strong development and implementation policies, sport is a huge business, and that is the goal of the National Sports Commission’s leadership.

We want a multi-million naira sports industry that generates income for both the nation and the participants,” explainedAli. The NSC expects this project to contribute 5% of the national GDP and generate between 3 and 4 billion dollars (€2.9/4.2 bn) in net annual income by 2027.

Ali made it clear that the seed of good international sports performance begins with the implementation of strong national policies.

“Great elite performance involves ensuring solid talent identification and development, fostering continuous coach training, and ensuring adequate funding allocation in the form of training grants for athletes and coaches.

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This will be the core of the board,” he stated.

Beyond accumulating in athletics a record that shines with a national long jump record that has been in place since 1989 and the three medals he won in that championship, Ali also has an important track record dedicated to sports management.

 In 2022, the then Minister of Sports, Sunday Dare, appointed him as Nigeria’s coordinator for the Commonwealth Games in Birmingham. On that occasion, the team returned home with 12 gold medals.

The composition of the NSC Board is made up of carefully selected experts, as highlighted by the NSC Director General, Bukola Olopade.

“All committee members were selected for their experience and knowledge to help Nigeria achieve sustainable success on the podium,” he noted.

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-Inside The Games

Follow the Sports Village Square channel on WhatsApp: https://whatsapp.com/channel/0029Vaz7mEIGk1FxU8YIXb0H

Kunle Solaja is the author of landmark books on sports and journalism as well as being a multiple award-winning journalist and editor of long standing. He is easily Nigeria’s foremost soccer diarist and Africa's most capped FIFA World Cup journalist, having attended all FIFA World Cup finals from Italia ’90 to Qatar 2022. He was honoured at the Qatar 2022 World Cup by FIFA and AIPS.

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Athletics

Ofili’s Move to Türkiye Hits Roadblock

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Favour Ofili of Team Nigeria looks on during Women's 200m Semi-Final on day ten of Paris 2024. Adam Pretty/GETTY IMAGES

The proposed switch of allegiance by Nigerian sprint star Favour Ofili to Türkiye has hit a major obstacle, with Nigerian sports authorities insisting that the 23-year-old remains eligible to compete for Nigeria.

Ofili announced in September on her Instagram account, followed by more than 40,000 people, that she was beginning “a new chapter representing Türkiye,” signalling her intention to change sporting nationality after years of representing the Nigeria national athletics team.

“I moved to Türkiye to save my career from officials,” the U.S.-based sprinter later wrote, explaining that her decision was influenced by frustrations with Nigeria’s sporting administration.

However, nearly six months after the announcement, Ofili has yet to compete for her new country, and the process appears stalled.

A senior official of the National Sports Commission told reporters in February that Ofili is still considered a Nigerian athlete and cannot immediately switch allegiance.

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“She is still our athlete,” the official said, adding that Ofili was among the elite athletes who received training scholarships from the commission last year.

According to the official, if the sprinter intends to compete for another country, she may have to wait until September 2028, potentially ruling out a change before the 2028 Summer Olympics.

Career Frustrations

Ofili’s rapid rise in athletics has been accompanied by several controversies that have strained her relationship with Nigeria’s sporting authorities.

At the Tokyo 2020 Olympic Games, she was among Nigerian athletes barred from competing after failing to meet required out-of-competition doping control tests.

Ahead of the Paris 2024 Olympic Games, she also revealed she had been excluded from the women’s 100-metre event despite qualifying.

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“It is with great sadness that I have just been informed that I will not be competing in the 100-metre dash at these Games,” she wrote at the time. “I qualified, but those in charge did not register me. I have worked for four years to earn this opportunity.”

Debate Over Loyalty

The controversy has sparked debate within Nigeria’s athletics community.

Former African sprint queen Mary Onyali recently said she rejected offers from European countries to compete under their flags during her career because of her loyalty to Nigeria.

Ofili responded by suggesting the circumstances were different, noting that Onyali “was never denied the opportunity to compete in any competition after working hard to qualify.”

Speaking through her coach, Dennis Shaver, Ofili also dismissed speculation that financial incentives were the main motivation for her proposed move.

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“I am a woman, and I have a short-term job,” she said. “This is the ideal time to make the most of the time I have left in my career.”

Türkiye’s Recruitment Drive

Ofili’s case comes amid an aggressive talent recruitment drive by Türkiye aimed at strengthening its athletics programme ahead of the Los Angeles Olympics.

Following a disappointing performance at the Paris Games, where the country finished 64th in the medal table without a gold medal, Turkish authorities launched a strategy to recruit top athletes from abroad.

According to athletics coordinator Önder Özbilen, several international athletes have already agreed to compete for Türkiye.

Among them are four Jamaican athletes, including Olympic discus champion Roje Stona, as well as five Kenyan runners, including former marathon world-record holder Brigid Kosgei.

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Whether Ofili will ultimately join them remains uncertain.

For now, the Port Harcourt-born sprinter remains officially tied to Nigeria, leaving unresolved the question of which flag she might carry on the road to the Los Angeles Olympics.

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Athletics

World Athletics Nullifies Junior Records of Three Ethiopian Runners Over Age Irregularities

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Aerial view of Birke Haylom in women's 1,500m at Paris 2024. Patrick Smith/GETTY IMAGES

World Athletics has refused to ratify several junior world records set by three Ethiopian distance runners after an investigation uncovered irregularities in their dates of birth.

The decision follows a probe by the Athletics Integrity Unit (AIU), which determined that the real ages of Birke Haylom, Melknat Wudu and Medina Eisa could not be conclusively verified when the records were set between 2023 and 2024.

The ruling means several outstanding under-20 performances by the trio will no longer stand as official world junior records.

Among the affected marks are Haylom’s world under-20 bests in the mile (4:17.13), indoor 1,500 metres (3:58.43) and outdoor 5,000 metres (14:23.71). Wudu’s junior indoor 3,000 metres record of 8:32.34 has also been invalidated, while Eisa’s 5,000 metres time of 14:21.89—previously recognised as the world junior best—has been struck from the record books.

Investigators confirmed that Eisa’s actual birth date is 17 October 2002, rather than 3 January 2005 as previously documented. The finding means she was 22 when she won gold in the 5,000 metres at the 2024 World Under-20 Championships, well above the age limit for the junior category.

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The AIU also concluded that Haylom was older than indicated in her official documents, although details of the discrepancy were not publicly disclosed. In Wudu’s case, unresolved doubts about her birth date prevented the ratification of her record.

Under championship rules, athletes competing in under-20 events must be 19 or younger during the competition year and must provide verifiable documentation confirming their eligibility.

While the athletes’ performances remain valid as competition results, they cannot be recognised as junior records.

The investigation forms part of a wider age-verification campaign by the AIU in East African athletics ahead of the next 2026 World Under-20 Championships in the United States.

So far, World Athletics has not announced disciplinary sanctions against the athletes, although AIU regulations allow bans of between two and four years in proven cases of age manipulation.

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The removal of the five records marks a significant setback for performances that had previously placed the runners among the most promising young talents in global distance running.

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Future Olympian Athletics Classic Shifted to Late 2026 for Nationwide Expansion

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Bruce Ijirigho, a former quarter-miler and Team Nigeria captain to the 1976 Summer Olympics

The Future Olympian Athletics Classic has been rescheduled from the first quarter of 2026 to the last quarter of the year, as organisers move to transform the meet into a truly national developmental programme spanning Nigeria’s six geopolitical zones.

In a statement signed by Bruce Ijirigho, a former quarter-miler and Team Nigeria captain to the 1976 Summer Olympics, the postponement was described as a strategic decision aimed at broadening participation and ensuring that young talents across the country are discovered and nurtured systematically.

The competition is being organised by the Youth Sports Renaissance Foundation (YSRF), a non-profit organisation registered with the Corporate Affairs Commission by Ijirigho, Godwin Obasogie and Charlton Ehizuelen. The foundation’s primary objective is to revive athletics, particularly at the secondary school level, and rebuild Nigeria’s once-thriving grassroots sports culture.

Ijirigho, who serves as Project Lead, explained that the initiative is not about creating something entirely new but about restoring a proven system that once produced champions.

“This competition is not about reinventing the wheel,” he said. “It is about bringing back the culture that ensured that my contemporaries and I were discovered early in secondary school, received the right coaching and academic support, and went on to earn scholarships while combining sports with education. Many of us later became national, continental and global champions.”

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He identified early exposure and modern, age-appropriate coaching as the missing links in youth development across Nigeria and much of Africa.

“The bane of sports in Nigeria and many African countries is that our youth don’t get opportunities early enough and lack modern coaching techniques that accelerate their development,” Ijirigho stated.

According to him, the Future Olympian Athletics Classic will go beyond competition by incorporating international coaching clinics designed to transfer contemporary skills and knowledge to Games masters and grassroots coaches nationwide.

“The Classic will not only discover talents in their early teens but also upgrade the capacity of our coaches. That way, we will nurture them properly to become Olympians and world beaters in their late teens and early twenties. This programme is strictly for high school students because it is developmental.”

The decision to expand the event to all six geopolitical zones, he noted, reflects a commitment to inclusivity and equal opportunity.

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“Talents abound in every nook and cranny of the country. There are middle- and long-distance runners, sprinters, quarter-milers, jumpers and hurdlers who were either not discovered at all or discovered too late. With this postponement, we can widen the tent and give every Nigerian child a fair chance.”

Ijirigho expressed confidence that with proper planning and sustained grassroots investment, Nigeria can reclaim its place at the summit of global athletics.

“We have what it takes to dominate athletics worldwide. All we need is to get our development programme right. The Future Olympian Athletics Classic will lay that foundation for our youth and for the country when it begins in the last quarter of 2026.”

With its expanded national scope and emphasis on structured youth development, the initiative signals a renewed push to reposition Nigerian athletics for long-term global success.

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