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Nigeria eyes multi-million Sports Industry Growth

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Bukola Olopade, Director General, National Sports Commission

BY JAVIER CARRO.

The forward-looking vision seems to chart the course for Yusuf Ali after being appointed this week as CEO of the Elite Athletes Development and Podium Board of the National Sports Commission (NSC) in Nigeria.

In statements to The Guardian, he said on Wednesday that Los Angeles 2028 will be decisive.

The new Chief will not be alone. The NSC officially announced the composition of the rest of the team, which will include 13 members, among whom are prominent figures such as Olympians Mary Onyali and Hauwa Kulu Akinyemi, as well as sports development experts like Professor Ken Anugweje.

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Yusuf Ali, CEO of the Elite Athletes Development and Podium Board of the National Sports Commission (NSC)

Ali, known for his historic 8.27-metre jump at the 1989 African Athletics Championships, will lead them all.

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For Ali, the next Olympic appointment will serve as a key indicator of the success that the policies implemented by the board may hold.

 “The 2028 Games will be an important test of how much effectiveness has advanced, and this will also be reflected in other international sporting commitments of the country before that date,” he stated.

The main objective pursued by this arm of the NSC, according to Ali, is none other than to achieve outstanding sporting success that leads to visible results.

 “Our mandate seeks to achieve excellent performance in all disciplines, which will lead us to be present on the podiums and in the various international sporting commitments,” he noted.

Ali, who was previously president of the Edo State Sports Commission, stated that his appointment symbolises national recognition for the work he has been doing over the years in favour of sports development.

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In the same vein, he assured that his new position presents him with a significant challenge: to offer the best to place the Nigerian sports sector at the top, making it the engine of an activity that becomes profitable for all those who participate in it. From this perspective, his idea is to turn sport into an economically attractive and sustainable industry.

“In countries with very strong development and implementation policies, sport is a huge business, and that is the goal of the National Sports Commission’s leadership.

We want a multi-million naira sports industry that generates income for both the nation and the participants,” explainedAli. The NSC expects this project to contribute 5% of the national GDP and generate between 3 and 4 billion dollars (€2.9/4.2 bn) in net annual income by 2027.

Ali made it clear that the seed of good international sports performance begins with the implementation of strong national policies.

“Great elite performance involves ensuring solid talent identification and development, fostering continuous coach training, and ensuring adequate funding allocation in the form of training grants for athletes and coaches.

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This will be the core of the board,” he stated.

Beyond accumulating in athletics a record that shines with a national long jump record that has been in place since 1989 and the three medals he won in that championship, Ali also has an important track record dedicated to sports management.

 In 2022, the then Minister of Sports, Sunday Dare, appointed him as Nigeria’s coordinator for the Commonwealth Games in Birmingham. On that occasion, the team returned home with 12 gold medals.

The composition of the NSC Board is made up of carefully selected experts, as highlighted by the NSC Director General, Bukola Olopade.

“All committee members were selected for their experience and knowledge to help Nigeria achieve sustainable success on the podium,” he noted.

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-Inside The Games

Follow the Sports Village Square channel on WhatsApp: https://whatsapp.com/channel/0029Vaz7mEIGk1FxU8YIXb0H

Kunle Solaja is the author of landmark books on sports and journalism as well as being a multiple award-winning journalist and editor of long standing. He is easily Nigeria’s foremost soccer diarist and Africa's most capped FIFA World Cup journalist, having attended all FIFA World Cup finals from Italia ’90 to Qatar 2022. He was honoured at the Qatar 2022 World Cup by FIFA and AIPS.

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Athletics

Kenyans and Ethiopians dominate the half marathon at ECOWAS Marathon, Nigerians win 5 km race

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Kenya Harrison Muchira Wanjiru won the ECOWAS Abuja International Marathon half-marathon on Saturday in 1 hour 04.39; on his heels was another Kenyan, Adam Sulaiman Muhamad, who was second in 1.05.27, and a Nigerian Francis James Musa came third in 1.05.51.

If Kenyans dominated the men’s race, the women’s race was dominated by Ethiopians. Lydia Natiyaka Wamalawa of Ethiopia won the women’s race in 1 hour 15.3, Aberash Minsewo, another Ethiopian, was second in 1.17.14, and like in the men’s race, a Nigerian Patience Dalyop was third in 1.21.15.

Nigerian runners dominated the 5 km race, they also won most of the prizes reserved for ECOWAS citizens.

Each one for his reason, thousands of runners pounded the streets of Abuja on Saturday as the 2025 ECOWAS Abuja International Marathon flags off at the ECOWAS Commission Yakubu Gowon Way, a little after 8.00 am, while the 5 km race started shortly after.

For the elite runners that participated in the 21-kilometer race of Africa’s most lucrative half-marathon, the focus was on the $ 10,000 prize money for the top finisher.

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Ditto for the top runners in the 5km race whose sights were also fixed on the prize money for the top five finishers.

For former presidential aspirant Omoyele Sowore, a constant face in marathons and road races in Nigeria, America and other parts of the world, the ECOWAS Abuja International Marathon was another medium to carry his message of justice for humanity to every part of the world.

Sowore did not run alone; he ran with the #Run with Sowore Group and other members of his Lazy Man Athletics Club.

However, the majority of runners like Blessing Mozie participated because running has become a way of life.

A staff member of the Down Syndrome Foundation of Nigeria, she ran on Saturday because running has become a part and parcel of Lagos-born Mozie’s life.

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Before moving to Abuja, Mozie participated in several editions of the Lagos City Marathon, running the full marathon, but she ran the 5 km on Saturday because she is not used to the Abuja roads.

”I was born in Lagos, I grew up there, so I am familiar with the route, but I am not too familiar with the Abuja routes. Maybe in future, I will run the half marathon and the full marathon in Abuja.

“I think running is something everybody should do because of its immense health benefits.

“For me, running is not a fashion statement but a way of life because it is good for the body generally, and I am encouraging everybody to embrace the culture of running; the benefits are immeasurable.

An estimated 5,000 Nigerian and international runners battled for $71,000 prize money on Saturday.

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 The men’s and women’s winners of the 21 km half-marathon race won $10,000. 

Also, all the first 200 runners to cross the line received bronze medals to show they had participated.

The Chairman of the Main Organizing Committee and ECOWAS Director of Youth and Sports, Amb. Francis Njoaguani noted that the event was part of activities to commemorate ECOWAS at 50.

Njoaguani stated that the initiative is aimed at encouraging regional participation and celebrating homegrown talent.

He noted that the future goal is to achieve the World Athletics Gold Label status within the next four years, positioning the ECOWAS Abuja International Marathon among the most prestigious road races globally.

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Athletics

ECOWAS Marathon: High Altitude, Ghana Army send strong teams as kits collection continues

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Nigeria’s foremost marathon and road race club, the High Altitude Athletics Club of Jos, Plateau State, is sending a strong field of elite runners to the 2025 ECOWAS Abuja International Marathon, which will take place on Saturday, March 1, 2025.

Stephen Nuhu, the club manager and coach, disclosed that over 30 runners have arrived in Abuja for Saturday’s race.

The runners who will compete in the half marathon include Sati Musa Bala, Mathias Nenfort Gofwen, Mandela Banki, Geofrey Koptin Gomam, John Dauda, Elisha Friday, Shaba Dare Eniola, Yohanna Friday, Gwet Tokbe Christopher, Shambor Blessing Solomon, Agofure Charity, Akusho Lydia Thomas, Danjuma Agnes, and Mathew Nancy.

Nuhu also disclosed that his club aim to win the men’s and women’s titles and also the 5km family race,

“We have some very good young runners who have what it takes to win the 5km, our challenge is the 21km race. We are determined to beat the teams from other ECOWAS nations, especially Ghana, Senegal and others who we are reliably informed are sending a strong team”

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Nuhu commended the ECOWAS Commission for increasing the prize money and prompt payment,

“When it comes to prompt payment of prize money, ECOWAS Commission is number one, they will never tell you stories, you get your money once technical officials have certified you as the winner.”

Elsewhere, the Ghanaian Athletics Association and the Ghana Army are also sending strong teams to the 2025 ECOWAS Abuja International Marathon. 

The Ghana team expressed readiness to storm Abuja with 20 men and women runners with the sole aim of winning some prizes in the men’s and women’s categories.

Meanwhile, Gabriel Okon, the Race Director, has urged registered runners to collect the running number, vest, certificate, participants’ guide and others at the VIO Office, Federal Secretariat Car Park, Eagles Square, Abuja,

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“We are there from 9 am to 5 pm daily, registered runners and those that intend to register are welcome, they can fill out the form free and collect their kits immediately”.

Okon warned that there won’t be registration and collection of kits on race day.  

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ECOWAS Marathon announces exclusive prize money for West African runners, targets World Athletics Gold Label status

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ECOWAS Director of Youth and Sports, Francis Njoaguani and Race Director Gabriel Okon at Thursday's press conference in Abuja

The Economic Community of West African States (ECOWAS) Commission has unveiled an exclusive prize money incentive for West African runners participating in the 2025 ECOWAS Abuja International Marathon.

The announcement was made on Thursday at a press conference by the ECOWAS Commission, the sponsor of the marathon.

According to ECOWAS Director of Youth and Sports, Amb. Francis Njoaguani, who also serves as the Chairman of the Main Organizing Committee, the first West African runner to cross the finish line will receive $1,000.

The second-place finisher will earn $500, while the third, fourth, and fifth-place runners will receive $400, $250, and $200, respectively.

This initiative is aimed at encouraging regional participation and celebrating homegrown talent.

Njoaguani emphasized ECOWAS’ long-term vision to elevate the marathon to international prominence.

He stated that the goal is to achieve the World Athletics Gold Label status within the next four years, positioning the ECOWAS Abuja International Marathon among the most prestigious road races globally.

Currently, the marathon stands as the most lucrative half marathon in Africa, offering an impressive prize structure for both men and women.

Winners of the 21km race will each take home $10,000, while second and third-place finishers will earn $5,000 and $4,000, respectively.

The fourth-place runner will receive $3,500, followed by $3,000 for the fifth, $2,500 for the sixth, $2,000 for the seventh, $1,500 for the eighth, $1,200 for the ninth, and $1,000 for the tenth-place finisher.

In the 5km category, the first-place winner will receive $1,000, the second-place finisher $300, the third-place $250, the fourth-place $150, and the fifth-place $100.

Njoaguani expressed his delight at the marathon’s rapid growth and increasing popularity. He recalled the challenges faced in its early years but noted that it has since evolved into a highly anticipated sporting event.

The 2025 edition, which commemorates the 50th anniversary of ECOWAS, is expected to attract over 5000 runners from across the globe.

To mark this milestone, ECOWAS is fully sponsoring runners from all member states, both men and women, to participate.

Additionally, significant interest has been shown by runners from Ghana, Senegal, Guinea, and Côte d’Ivoire, as well as from other regions beyond Africa, including the United States, Kenya, Ethiopia, and Switzerland.

For this edition, some minor adjustments have been made to the race routes.

The 21km race will begin and end at the ECOWAS Commission headquarters, ensuring a seamless and well-coordinated course for participants.

Meanwhile, the 5km race will start Independence Drive by Sahad Stores and CDB and conclude at the ECOWAS Commission.

Beyond its competitive aspect, the marathon serves as a unifying platform for West African nations. Njoaguani highlighted that the marathon is more than just a race, emphasizing that it is a means of fostering regional integration, bringing people together to interact, celebrate fitness, and strengthen the bonds within the community.

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