Nigerian Football
SPECIAL FEATURE: GTI’s Strategic Impact on NPFL
The Nigeria Premier Football League (NPFL) has long been a cornerstone of the country’s sports culture that produced great players that took the global soccer ecosystem by storm. However, shortly after the 2021/2022 NPFL season, things began to fall apart as the fortunes of the elite league began to nosedive and was near a state of comatose.
Plagued by numerous challenges that hindered its growth and development, it was evident that the business aspect of the management of the elite league was grossly overlooked and this necessitated the intervention of GTI Asset Management & Trust Ltd for a rescue mission.
As a kicker, aside from the aforementioned, the NPFL suffered a trust deficit from would-be sponsors that severely impacted its operations. There was a total lack of confidence among stakeholders, including fans, sponsors, and even the players themselves. This led to a significant decline in sponsorships, as companies were hesitant to associate their brands with a league that was perceived as poorly managed.
One of the most glaring issues was the mismanagement of the league’s assets. Elite league football clubs which should have been thriving, were instead struggling due to depreciating assets and a lack of proper funding. Match officials were often left without adequate remuneration, leading to discontent and a lack of motivation. This, in turn, affected the quality of the matches and the overall competitiveness of the league.
The NPFL also suffered from a lack of visibility. Despite the passion for football in Nigeria, the league failed to capture the attention of the public. There were no broadcast partners to the NPFL, and the few broadcasts from local broadcast stations often lacked the quality expected by viewers. The disjointed management of teams, coaches, and the league itself further exacerbated these issues, leading to disharmony and a lack of cohesion.
Amidst this challenging scenario, GTI Asset Management & Trust Ltd took a bold step towards revitalizing the NPFL.
On March 22, 2022, GTI officially unveiled The Nigeria Football Fund (TNFF), a mutual fund designed to serve as a financial backbone for the league. This strategic move marked the beginning of a new era for the NPFL, where financial stability and sustainable growth became achievable goals.
The TNFF was not just a financial tool; it was a statement of intent from GTI. By creating a dedicated fund for football, GTI demonstrated its commitment to energizing the league and providing a platform for football lovers to invest in the future of Nigerian football. This initiative was instrumental in restoring trust within the football ecosystem, as it provided a transparent and accountable framework for managing the league’s finances.
GTI’s involvement in the NPFL has gone beyond financial contributions. The firm has played a pivotal role in harmonizing the football ecosystem and making it more attractive to sponsors. By addressing the trust deficit and ensuring proper management of the league’s assets, GTI has laid the groundwork for increased sponsorship opportunities.
One of the most significant developments under GTI’s stewardship has been the enhancement of the NPFL’s brand visibility. The partnership with Propel Sports Africa has enabled easy live streaming of NPFL matches on the OTT platform, making it more accessible to football fans both within and outside Nigeria. Additionally, the NPFL partnership with StarTimes has ensured that live television broadcasts of NPFL matches are now a regular feature, further boosting the league’s profile on DTT and DTH platforms.
Finally, GTI Asset Management & Trust Limited’s strategic intervention in the NPFL has been nothing short of transformative. By addressing the deep-seated issues that plagued the league, GTI has not only restored trust in the football ecosystem but has also created a sustainable platform for growth.
The unveiling of The Nigeria Football Fund (TNFF) marked the beginning of a new chapter for the NPFL, one where financial stability, sponsorship, and visibility are no longer distant dreams but achievable realities.
As GTI continues its journey with the NPFL, the future of Nigerian football looks brighter than ever. With a solid foundation in place, the elite league is poised to reclaim its rightful place as a profitable and viable asset, not just in Nigeria, but across Africa.
Ogun State Governor, Prince Dapo Abiodun has extolled the commitment and determination of Remo Stars Foot ball Club on its victory over Niger Tornadoes, describing it as unprecedented feat in the annals of Ogun State.
It would be recalled that the local football team won the first-ever Nigeria Professional Football League (NPFL) title with a 1-0 victory over Niger Tornadoes on Sunday, April 27.
In so doing, they become the first team in the state to win the Nigerian elite division league since the state was created on 3 February 1976.
Before the current feat, no team from the state had won the national league. The famous Abiola Babes, the rave of the 1980s, won the Challenge Cup in 1985 and 1987.
Governor Abiodun, in a statement signed by his Special Adviser on Media and Strategy, Hon. Kayode Akinmade, said the team has sustained the inherent first capacity Ogun State is known for, adding that their resilience and perseverance have paid off.
Governor Abiodun added that Remo Stars has consistently pushed for the best with enviable patriotic tendencies since its formation.
He said the level of the team’s dexterity and capacity earned it the 2024-2025 Nigerian Premier Football League title as well as it’s promotion to the elite league four years ago.
The Governor, therefore, implored other local clubs in Nigeria to emulate the degree of resilience and doggedness the team displayed to help in promoting Nigeria’s local league to enviable heights.
“It is my utmost delight that the age-long perseverance and consistency of the Remo Stars Football team have eventually paid off at the national level and to the admiration of every Nigerian, including our amiable President, Asiwaju Bola Ahmed Tinubu.
“As the first privately-owned NPFL champions since 1996, which ceremoniously secured a place in the CAF Champions League, we commend the undiluted and unwavering determination of the players, the coaching formation, and the entire management.
“This is indeed a clear reflection of the profound trait of Ogun State as the first in all areas of success and our all-inclusive policy of transformation as enshrined in our ISEYA mantra,” the statement read.
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The historic feat of Remo Stars, who won their maiden Nigerian Premier League title on the birthday occasion of the club owner, has attracted the attention of Nigeria’s President Bola Tinubu.
In a statement posted on the State House X handle and signed by Bayo Onanuga, the Special Adviser to the President on Information & Strategy, Tinubu congratulated Remo Stars Football Club.
He remarked that winning the 2024-2025 Nigerian Premier Football League title is a milestone achievement that spotlights Ikenne and Ogun State.
President Tinubu describes the historic victory, four years after the team’s promotion to the elite league, as a testament to the hard work, discipline, and unyielding spirit of the players, the coaching crew and the management.
He admires the team’s resilience and perseverance, noting their courage in pursuing success despite three previous near misses in the race for the league title.
He hopes their example will inspire other Nigerian clubs to pursue their dreams continuously with tenacity and optimism.
He also commends the vision and commitment of the club’s owner and chairman, Kunle Soname.
His investment in grassroots football—exemplified by the construction of the state-of-the-art stadium in Ikenne—has provided a vital foundation for the growth of sports in Nigeria.
As Nigeria’s champions, Remo Stars have become Nigeria’s representatives in the CAF Champions League. President Tinubu urges the team to deploy the same undaunted spirit and focus to win continental honours.
He calls on football fans across Nigeria to rally behind the team as they carry the nation’s hopes onto the African stage.
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The Confederation of African Football, CAF has highlighted on its website, the feat of Remo Stars of Ikenne who on Sunday secured their maiden Nigeria Premier Football League (NPFL) title.
Remo Stars edged Niger Tornadoes 1-0 at the Remo Stars Stadium to write a new chapter in their history.
A late goal from Olamilekan Muhammed Adebayo in the 84th minute proved decisive, sparking celebrations as the Sky-Blue Stars finally got their hands on the prestigious trophy.
The crucial victory moved Remo Stars to 68 points after 35 matches, having recorded 21 wins, five draws, and nine losses.
They hold a commanding 10-point lead over second-placed Rivers United, who sit on 58 points from 16 wins, 10 draws, and nine defeats.
Abia Warriors occupy third place with 56 points, while Ikorodu City are fourth on 53 points as the league campaign approaches its final stages.
A Journey Years in the Making
Founded in 2004 by Kunle Soname under the name FC Dender, Remo Stars have steadily climbed the ranks of Nigerian football over the past two decades.
Their ascent saw them earn promotion to the Nigeria National League (NNL) in 2010. However, progress was not always linear.
The club faced relegation from the top flight in 2018 but showed resilience by bouncing back in 2021, securing a place in the NPFL after finishing second in the NNL playoff Group A.
This title triumph marks a historic achievement not just for the club but also for the Southwest region.
Remo Stars are the first club from the region to win the Nigerian top-flight title since Shooting Stars lifted the trophy in 1998.
Looking Ahead
With the NPFL title secured, Remo Stars now turn their attention to preparations for continental football, as they are set to represent Nigeria in next season’s CAF Champions League.
It is a moment of immense pride for the club’s management, players, and supporters, who have waited patiently for their rise to the summit of Nigerian football.
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