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Olympics set to lose largest sponsor

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Russia’s ‘Friendship Games’ are politically motivated and violate Olympic Charter says IOC

After Paris 2024, the Olympic Games may lose Toyota, one of the Games’ main sponsors. Japan’s Kyodo News report that Toyota will end its sponsorship contract with the International Olympic Committee (IOC) after this year’s games in Paris. The report cited unidentified sources close to the matter.

Toyota’s deal, announced in 2015, is believed to be the largest sponsorship agreement ever signed by the IOC. At the time, Japanese media reported that it would be worth $835 million.

According to Kyodo’s report, sources at Toyota were unhappy with how the IOC has used the money. The automaker believes the committee is not doing enough to support the athletes and promote the games.

During the Tokyo Summer Olympics in 2021, the IOC was criticized for not doing enough to support the mental health of its competitors.

Toyota sources told Kyodo that the company would like to continue sponsoring the Paralympic games. The IOC, however, requires its partners to support all its events. The main sponsors of the Olympic Games are classified as TOP – The Olympic Partners.

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Toyota is one of just 15 “TOP” sponsors as part of The Olympic Partner program. TOP is the highest level of sponsorship for the games and is limited to one per industry. Other brands include Coca-Cola, Samsung, Intel, Corona Cero, and Procter & Gamble.

Toyota pulled its commercials from the delayed 2021 Olympic games in Tokyo, and executives skipped the opening ceremonies in response to concerns about safety during the COVID-19 pandemic.

Kunle Solaja is the author of landmark books on sports and journalism as well as being a multiple award-winning journalist and editor of long standing. He is easily Nigeria’s foremost soccer diarist and Africa's most capped FIFA World Cup journalist, having attended all FIFA World Cup finals from Italia ’90 to Qatar 2022. He was honoured at the Qatar 2022 World Cup by FIFA and AIPS.

Olympics

Will Nigeria flag fly at Paris 2024? CAS to decide this Friday

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WADA Suspends Africa's Only Anti-doping Laboratory -

The fate of Nigeria will be decided this Friday afternoon  as judgement will be delivered by the Court of Arbitration for Sports in the case brought by the World Anti-Doping Agency (WADA) against the country.

WADA is seeking the banning of Nigerian flag at the Olympics which begin in 13 days time in Paris.

Nigeria was referred to CAS for alleged failure of the country’s  anti-doping agencies to comply with WADA rules.  Earlier this week, WADA cleared Angola. If the ruling expected to be delivered at about 12 noon Nigeria time is unfavourable, the Nigerian flag will not be hoisted at Paris 2024. The implication is that Nigerian athletes will only compete as individuals.

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Russia compensates athletes not invited to Paris Games

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Morocco, Nigeria, South Africa, Zambia To Contest Paris 2024 Spots -

The Russian Olympic Committee has paid compensation to 245 athletes who failed to meet the criteria allowing them to compete at the Paris Games this month, the RIA state news agency reported on Thursday.

Athletes from Russia and Belarus, Moscow’s closest ally in the 2022 invasion of Ukraine, are barred from the Games unless they compete as neutrals without flags, anthems and emblems.

Russian and Belarusian athletes have also had to undergo an additional vetting process to ensure they do not support Russia’s war and have no connection to its military – which Moscow says amounts to a “conspiracy” to exclude its athletes.

“We have paid compensation to 245 athletes. These are those athletes who initially did not get the right to compete in international competitions and those who did not receive neutral status,” RIA quoted Russian Olympic Committee general director Vladimir Sengleyev as saying.

Artur Dalaloyan, a 28-year-old gymnast who won gold at the Tokyo Games in 2021, told RIA he had received about 500,000 roubles ($5,600).

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RIA did not specify which other sportspeople were compensated and how much money they received.

The list of Russian athletes who will head to Paris has thinned to just over a dozen, as several sports federation heads have said their squads will not take part under what they see as humiliating restrictions.

Only 16 Russian athletes are scheduled to appear in the Games, which run from July 26 to Aug. 11, compared to 335 athletes at the last Summer Games in Tokyo in 2021.

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National Institute for Sports to organise seminar on Olympic Games

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Nigeria’s top tier sports institution, the National Sports Institute (NIS) will on Tuesday organise a seminar on the Olympic Games.

The seminar is being organised in conjunction with Newstap Communications.

According to a statement from the organisers, the seminar holding at the  National Institute for sports on 16th July,  2024 will be a convergence of renowned physical  and health education lecturers,   Olympians.

 On line to deliver lectures are two foremost professors in related field –  Clement Fasan and Olawale Moronkola.

To also share their experiences are some Nigerian Olympians – Olumide Oyedeji,  Chioma Ajunwa and  Eniofiok Udo-Obong .

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While Professor  Fasan from the Lagos State University will be speaking on the topic: “Olympics Spirit  and global Peace”, Professor Moronkola will  dissect “The Essentials  of Team Nigeria last minute preparation for podium success in Paris 2024.”

Also expected at the event is the Secretary  General of the Nigeria Olympics Committee, Tunde Popoola  who will be speaking on Team Nigeria’s  preparations.

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