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Nigerian Football

New Year Mega Lottery splashes N964 Million on NLO sponsorship –

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New Year Mega Lottery splashes N964 Million on NLO sponsorship

The Nationwide League One has announced a deal worth a staggering sum of N964 million as a sponsorship deal with New Year Mega Lottery.

 

This sponsorship will make New Year Mega Lottery the official Title Sponsor of the third-tier domestic football league in Nigeria for the next four seasons.

 

The NLO signed a Memorandum Of Understanding (MoU) with New Year Mega Lottery at a special signing and unveiling event held at the Harris Hotel, Wuye in Abuja on Thursday, March 14th, in Abuja.

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The announcement was made by the former Deputy Governor of Nasarawa State now NLO Chairman, His Excellency Silas Agara, during the unveiling of New Year Mega Lottery to the media.

 

Agara provided a detailed breakdown of the sponsorship deal, stating that the Nigerian licensed lottery company will provide an annual payment of 241 Million Naira in cash and value in kind, totalling a sum of N964,000,000 Naira for the four seasons of the sponsorship deal.

 

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“New Year Mega Lottery is a Nigerian firm and lottery company licensed by the Nigeria Lottery Commission; they will be our Title Sponsor for the NLO.

 

“The sponsorship deal will run for four seasons and of Two Hundred And Forty-One Million Naira (N241, 000, 000) annually (both Cash and Value in kind). With the annual payment totalling the sum of N964, 000, 000, 00 (Nine Hundred And Sixty-Four Million Naira).

 

“This sponsorship recognises NLO not just as a football body but also acknowledges our position as the league with the single-biggest football talent base in Africa.”

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The collaboration between the Nationwide League One and New Year Mega Lottery is intended to effectively promote and elevate the status of grassroots football in the country, aiming to establish it as a prominent Nigerian spectacle and one of the most flourishing and appealing leagues on the continent.

 

In her address during the epoch-making occasion the representative of New Year Mega Lottery, Ms. Obiorah Emmanuella, Head of Corporate Communications, said it was the firm passion for football and humanitarian commitments that have compelled them to sponsor the NLO.

 

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She also canvassed for the support of other well-meaning Nigerians to ensure grassroots football continues to flourish.

 

She said: “We are thrilled to enter this sponsorship deal with the Nationwide League One (NLO) and engage a large audience through our brand. It is for the love of soccer and a prioritized social responsibility in line with our humanitarian commitments, that prompted us to sponsor the NLO.

 

“Through this collaboration, we are also excited to connect with the future generation of football athletes at the grassroots level across Nigeria and help them grow. The company’s strong commitment to nurturing and empowering talents, fostering opportunities, and gratifying fans within its market are among the primary motivations for aligning with the NLO.

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“I want to use this medium to urge other well-meaning Nigerians to get involved in the development of these laudable sports to enable the country to attain its expected height in world football,” she said.

 

By sponsoring the NLO until 2027, New Year Mega Lottery is building on its rich history as a frontline provider of job creation and empowerment through sports and education in Nigeria.

 

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Kunle Solaja is the author of landmark books on sports and journalism as well as being a multiple award-winning journalist and editor of long standing. He is easily Nigeria’s foremost soccer diarist and Africa's most capped FIFA World Cup journalist, having attended all FIFA World Cup finals from Italia ’90 to Qatar 2022. He was honoured at the Qatar 2022 World Cup by FIFA and AIPS.

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Nigerian Football

Nigeria’s broadcast icon, Danladi Bako hails NFF on choice of Finidi George

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Nigerian broadcasting icon, Dr. Nasir Danladi Bako has praised the Nigeria Football Federation for settling for former international and ex-Enyimba FC strategist Finidi George as Head Coach of the Super Eagles.

The Kogunan Sakwatto, 66, who created a plethora of famous TV programmes including Morning RideMastersports and Second Chance, among others, and served as Special Adviser to a number of Sports Ministers many years ago, insisted the NFF leadership struck a bull’s eye with the appointment of the two-time FIFA World Cup star, stating that George oozes class and character, and an iron determination to succeed despite his public carapace of a quiet person.

“Finidi George has that cultured, disciplined mien and personality that makes you want to trust him with a big project. He understands the meaning of constituted authority and right from his playing days, has always displayed the attribute of a team player. He has always had that calm, collected nature even in the face of pressure or danger.

“Above all, he is not someone who thinks he is doing the nation a favour. He is grateful for the opportunity and I believe that he has all it takes to succeed. I am calling on the Federal Ministry of Sports Development, the NFF and Nigerians as a whole to support him to take the Super Eagles to brand-new heights.”

Bako, who holds a doctorate degree in development communication from the Ahmadu Bello University and was Director General of the National Broadcasting Commission between 1999 and 2002, says all hands must now be on deck to ensure victories in the 2026 FIFA World Cup qualifying matches against South Africa and Benin Republic on 7 June and 11 June respectively.

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“No doubt, the NFF got this one appointment right. Very much on point. Now, they should endeavour to give George all the support he needs to succeed in his task of qualifying Nigeria for the 2026 FIFA World Cup.”

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Nigerian Football

Nigeria’s sports minister, Enoh applauds NFF for ‘buying local material’

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Sports Minister Enoh (left) and NFF President Gusau (right) unveil Finidi.

Nigeria’s Minister of Sports Development, John Owan Enoh on Monday praised the leadership of Nigeria Football Federation for settling for an indigenous Head Coach for the Super Eagles, despite the plethora of foreign tacticians who applied for the job.

Enoh, who spoke at the unveiling ceremony of the Eagles’ new substantive Head Coach, Finidi George at the MKO Abiola National Stadium, Abuja, charged the NFF to give the former winger all the support to succeed, while also soliciting the support of all Nigerians for the new helmsman.

“As a student of the University of Calabar in those days, I used to go to the UJ Esuene Stadium to watch Calabar Rovers, which included Finidi George. I am excited to see him seated here as the new Head Coach of the Super Eagles.”

President of NFF,  Ibrahim Musa Gusau exuded delight with the ‘new chapter’ the Federation is opening about the Nigeria game, saying the football-governing body is determined to fully support George and his assistants to lead the Super Eagles to new heights.

“When we returned from the Africa Cup of Nations in Cote d’Ivoire, we began the search for a new Head Coach. There was a plethora of foreign applicants, far more than the indigenous applicants. However, we undertook a thorough process that has produced an indigenous Coach and we are very happy about that. Finidi George was part of the technical crew that came close to winning the AFCON, and we have faith in him that he will lead the team to the title next time.  

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“Our objective now is to ensure the enthronement of excellence at all levels of the National Teams.”

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Nigerian Football

No more bench-warmers in the Super Eagles, says Finidi George

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New man on the managerial saddle of the Super Eagles, Finidi George has stated that  he will invite for international assignments, only players who feature regularly at their clubs either in Nigeria or in the diaspora, and promised that the Super Eagles will remain even more competitive in the years ahead.

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