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Heineken Launches “Cheers To The Real Hardcore Fans” As Champions League Enters Crucial Stage –

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Heineken Launches "Cheers To The Real Hardcore Fans" As Champions League Enters Crucial Stage -

The UEFA Champions League is back, and Heineken is bringing the heat with their latest campaign: Cheers to The Real Hardcore Fans.

This season, the Premium beer brand is shattering stereotypes and celebrating the true spirit of “hardcore” fandom, a group often misrepresented by negativity.

Coming off the electrifying Africa Cup of Nations where Nigeria proudly finished as runners-up, football fans are already gearing up for another exciting Champions League season where Manchester City’s European crown is being targeted by some teams including the London Gunners.

“It’s been a whirlwind start to 2024,” says Maria Shadeko, Portfolio Manager Alcoholic Drinks at Nigerian Breweries Plc.

“And now, we’re taking the momentum to redefine hardcore fandom with Heineken’s Cheers to The Real Hardcore Fans campaign.”

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This campaign isn’t about aggression or negativity; it’s about the passion, dedication, and quirky love that defines real hardcore fans.

Heineken has already confirmed Dutch captain Virgil van Dijk and former Lioness Jill Scott MBE as ambassadors to show the world what true hardcore fandom looks like.

“There’s a misconception about hardcore fans,” explains Shadeko. “Our campaign celebrates the diverse group who truly live and breathe the sport, the ones who paint their faces with team colors, memorize stats, and support their team through thick and thin.”

Heineken’s “Fresher Football” platform aims to make football more inclusive, and this campaign is a step in that direction.

For this latest campaign, Heineken is launching a global competition to find the world’s most dedicated “real hardcore” fans.

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To emphasize the message of supporting inclusive hardcore fandom, Heineken has set aside seats at the UEFA Champions League Final for a select few real hardcore fans who share their stories with the teeming public.

With a mouthwatering grand prize of an opportunity to witness the UEFA Champions League Final live on the cards, no hardcore fan will trade this for anything else.

For Heineken, serving exquisite match-viewing experiences is not enough, hence the continuous introduction of themes and campaigns that help improve the footballing community.

To learn more about how Heineken® is helping to refresh football perspectives and foster a more positive and inclusive experience for all fans, visit: https://www.heineken.com/realhardcorefans

 

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Kunle Solaja is the author of landmark books on sports and journalism as well as being a multiple award-winning journalist and editor of long standing. He is easily Nigeria’s foremost soccer diarist and Africa's most capped FIFA World Cup journalist, having attended all FIFA World Cup finals from Italia ’90 to Qatar 2022. He was honoured at the Qatar 2022 World Cup by FIFA and AIPS.

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South Africa plans for ‘Mother-of-all-Battle’ in final Olympic qualifier with Nigeria –

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South Africa plans for ‘Mother-of-all-Battle’ in final Olympic qualifier with Nigeria -

Banyana Banyana game plan was to either beat the Super Falcons at home as they did two years ago in Lagos or earn a draw in Friday’s first leg match of Olympic qualifier in Abuja.

 

That did not happen as Rasheedat Ajibade’s penalty kick earned Nigeria an outright 1-0 win over South Africa – a first win since the Super Falcons’ 1-0 win in Limbe, Cameroon in 2016.

 

But according to an account in the South African Football Association website, “Banyana Banyana will have to give it all in the second leg.”

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It reported that Banyana Banyana came back from the first half break a much more improved side but failed to convert the few chances that came their way.

 

“Outstanding goalkeeper Kaylin Swart had to work overtime to deny the hosts from extending their lead.

“Despite creating numerous chances for an equaliser, the game ended 1-0 for the Super Falcons.”

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The two African giants will lock horns for the second leg on Tuesday at Loftus Versfeld in Pretoria where coach Desiree Ellis’ charges will be hoping to overturn the deficit.

 

Coach Ellis believes they are still in the game and can turn things around in the second leg on Tuesday.

“Look, we said it was going to be a tight game but we are hopeful of overturning this result in the second leg.”

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“We are still in the game. We created a couple of chances, a penalty decided the match but the game is not over.

 

“I thought in the second half we raised our game a lot and created good chances and could have equalized.

 

“Maybe we could also have gotten a penalty at the end when Jermaine was fouled but I’m very proud of the team and we will take it back to Pretoria,” said Ellis.

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Nigeria’s Super Falcons on slippery path to Paris 2024 –

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Nigeria’s Super Falcons on slippery path to Paris 2024 -

Nigeria’s Super Falcons beat Banyana Banyana of South Africa 1-0 in their first leg of the final qualifiers for the Paris 2024 Olympic Games. The return leg comes up on Tuesday in Pretoria.

The South Africans consider the result a good one going into the final qualifier.

Skipper of the side, Rasheedat Ajibade scored the lone goal from a penalty spot in the 43rd minute.

It is Nigeria’s first outright defeat of South Africa since 2018 when Nigeria excelled in an ensuing penalty shootout after a goalless draw in the final match of the Africa  Cup of Nations in Ghana.

In their next two matches.

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First, they pulled off a big upset beating Nigeria 4-2 to win the Aisha Buhari Cup in Lagos in September 2021 and followed up with another 2-1 win in a Group C match at the 2022 Women’s Africa Cup of Nations in Morocco.

 

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Tragedy hits South African football as international player is shot dead! –

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Tragedy hits South African football as international player is shot dead! -

Former South Africa junior international Luke Fleurs, who played for the country’s most popular club Kaizer Chiefs, has been killed in an attempted hijacking in Johannesburg, police officials confirmed on Thursday.

The 24-year-old was shot in the chest at a petrol station on Wednesday night and the assailants drove off in his vehicle.

“While waiting to be served by the petrol attendant, he was confronted by two armed males,” police spokesperson Lieutenant Colonel Mavela Masondo told reporters, adding no arrests had yet been made.

Centre back Fleurs played every minute for South Africa at the Tokyo Olympic Games in 2021, and that same year was called up to the senior team for World Cup qualifiers against Ethiopia, though he did not make it off the bench and was uncapped.

“We woke up to the heartbreaking and devastating news of the passing of this young life. This is such a huge loss for his family, friends, his teammates and football in general. We are all grieving this young man’s passing,” South African Football Association president Danny Jordaan said in a statement.

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South Africa’s Minister of Sport, Arts & Culture, Zizi Kodwa said he was “saddened that yet another life has been cut short due to violent crime”.

Fleurs joined Chiefs from SuperSport United in October, having come through the Ubuntu Football Academy in Cape Town.

-Reuters

 

 

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