AFCON
New Lease Of Life And Energy To Score Goals Restored As Life Beer, Zagg Energy Malt, And Goldberg Galvanise Super Eagles To Glory Path –
BY KUNLE SOLAJA.
It is another match day and another opportunity to renew the support for Nigeria’s lead sports brand, the Super Eagles. They are already at cusp of another continental honour as they engage the Palancas Negras of Angola in the quarter-finals of the Africa Cup of Nations in Abidjan, Cote d’Ivoire.
“Yes, we want the Super Eagles to go all out on Friday against Angola, that is why we are galvanizing all the support for the team,” said Head of Marketing Communications, Nigerian Breweries Plc, Sandra Amachree.
From an initial state of despondency, life has returned to the dreams of Nigerians whose team, the Super Eagles are at the brink of winning their fourth Africa Cup of Nations title in Cote d’Ivoire.
Barely a month ago, hopes were sagging. Not thanks to a run of winless matches. Even their most ardent fans had lost hope.
What a turnaround it has been! The team is just three matches away from becoming African champions again.
They had survived the spate of upsets that had swept away teams that were even higher rated in FIFA’s latest ranking.
Great thanks to their most ardent corporate backers, the Nigeria Breweries Plc whose supporting brands – Goldberg Lager Beer, Life Continental Beer, and Zagg Energy Malt Drink have combined as worthy partners of the Super Eagles.
Over a thousand viewing outlets in bars across Nigeria to galvanize support for Super Eagles
Now the team can be home away from home as the three official partner brands supported the members of the Nigeria Football Supporters Club to Cote d’Ivoire to sheer the Super Eagles.
Even while playing against the hosts, Cote d’Ivoire in their second group match, the chants, the drumming, and the singing of the Nigeria Breweries sponsored cheerleaders drowned that of the hosts.
On Thursday, the eve of the quarter-finals, the Nigerian Breweries powered Nigerian Football Supporters’ Club in Abidjan as well as football icon, Segun Odegbami went round the streets of Abidjan for mobilisation and sensitization of Nigerians in that country to raise the support base for the Super Eagles.
“That’s just one of the direct supports we have given the Super Eagles,” remarked Sandra Amachree, the Head of Marketing Communications at Nigerian Breweries Plc.
There are more activations by the Nigerian Breweries who have been partnering with the Nigeria Football Federation and all the Nigerian football teams since February 2018.
The support has not been limited to just the theatre of action in Cote d’Ivoire. The spirits of the Super Eagles followers have been lifted by the Nigerian Breweries through the Life Continental Beer and Goldberg.
In lending a lease of life, Life Continental Beer unveiled a campaign – Jee‘ Turo Ugo – a clarion call that conveys the message ‘Go For Glory’ for not just the Super Eagles but most of their fans, especially those in Southeast Nigeria where the Life Continental Beer is the first choice for connoisseurs.
Apart from the direct support to the Super Eagles through the partnership with the NFF as well as to the supporters in Cote d’Ivoire through the Nigeria Football Supporters Club, Life Continental Beer, like Goldberg also galvanize local support by getting fans engaged and rewarding their support through activation at several bars across the country. In all, there are 1,200 outlets.
The branding is shared among the three products of the Nigerian Breweries while consideration was also placed on the regions where brands are most popular.
Chima Dim, the Senior Brand Manager, Life Continental illustrated this when he remarked that the theme: Jee‘ Turo Ugo was chosen for Life Continental Beer because of the brand’s popularity in South East. “It is our way of mustering support for the Super Eagles through the clarion call of ‘Go for Glory”, Chima Dim asserted.
As the excitement reaches the quarter-final stage with Nigeria meeting old foes, in Angola this Friday, the clarion call will even be louder.
“Goldberg is ready to amplify the cheers, fuel the passion, and witness history in the making”, remarked Senior Brand Manager Goldberg, Kunle Aroyehun whose brand is very popular in South West Nigeria.
Goldberg will not relent on its support. We will propel the Super Eagles to win their fourth title”, said Aroyehun.
Amachree added that the excitement around the AFCON tournament is increasing as the Super Eagles are progressing.
After Friday’s match, the team is expected to get to the final stages as 20 other initial participants would have fallen out.
With the increased chances of yet another podium finish for the Super Eagles, the trio of Goldberg, Life Beer, and Zagg are matching the tempo with increased activations.
Goldberg, the iconic Nigerian lager, is not just raising the volume across selected viewing centres; they’re also raising the stakes with their interactive Fantasy League Challenge (FLC).
Fans can predict match outcomes and score points, with top predictors walking away with amazing prizes.
The “OmoluabiGameOn” campaign goes further, encouraging predictions and rewarding loyal supporters with the hashtag #OmoluabiGameOn.
For Life Continental, the official beer of the Super Eagles, it is bringing the taste of victory to fans across the country.
With special viewing events and exciting in-bar activations, Life is ensuring that every fan feels the electrifying atmosphere of the game, raising a glass (or two) to their favourite team
ZAGG, known for its vibrant energy drinks, has transformed into a symbol of passionate support for the Super Eagles.
The Energy Drink with Malt is ensuring the Eagles feel the full force of the nation’s support behind them.
“If there is one thing that brings smiles to the face of Nigerians, it is football, so that is why we are going this extra mile,” the Nigerian Breweries Plc Head of Marketing Communications added.
With the unwavering support of these three powerful brands, the Super Eagles enter the Angola clash armed with more than just their talent and skills.
T hey carry the hopes and dreams of a nation, fuelled by the electrifying energy of ZAGG, the refreshing spirit of Life Beer, and the winning mentality of Goldberg.
Confederation of African Football (CAF) has now released the full fixtures of the qualifying series for the 2025 Africa Cup of Nations.
The fixtures for the Nigerian team is almost in the same pattern with that of the 2026 World Cup qualification which has seen the Super Eagles wobbling.
Like that of the World Cup, the Super Eagles will begin their quest for qualifcation for AFCON with a home game in Uyo as they will host Benin Republic.
As it was in the World Cup, they will then head to Rwanda. Last November, their second match was played in Rwanda which hosted Zimbabwe home match. This time the Super Eagles will be facing Rwanda, the same team they will meet when the World Cup qualification series resume in March next year.
On Match Day 3, the Super Eagles will host Libya and will have the reverse fixture immediately after that of Match Day 3.
Later they travel to Benin for Match Day 5 before hosting Rwanda on the last match day.
The Fixtures
- September 2 – Nigeria vs Benin Republic; Libya vs Rwanda
- September 6 – Rwanda vs Nigeria; Benin Republic vs Libya
- October 11 – Nigeria vs Libya; Benin Republic vs Rwanda
- October 16 – Libya vs Nigeria; Rwanda vs Benin Republic
- November 11 – Benin Republic vs Nigeria; Rwanda vs Libya
- November 15 – Nigeria vs Rwanda; Libya vs Benin Republic
The top two teams qualify for AFCON 2025
BY KUNLE SOLAJA.
Former Nigeria manager, Gernot Rohr now handling Benin Republic has warned The Cheetahs of Benin not to expect an easy match when the team meet Rwanda and Nigeria in the Africa Cup of Nations qualifiers later this month.
Last month, he led his team to defeat both Rwanda and Nigeria in World Cup qualifying duels in Abidjan, where Benin Republic are compelled to play their home matches following inadequate facilities at home.
Benin’s 1-0 defeat of Rwanda was Rohr’s first victory with the team. Days later, he followed up with a 2-1 defeat of Nigeria, the first Benin Republic victory in over 65 years.
Those wins have put Benin in the frame of possible qualification for the World Cup. They are now to meet Nigeria and Rwanda again in World Cup qualifiers.
It won’t be easy, remarked Rohr. Hear the Franco-German as he spoke in French but translated into English for the Sports Village Square: “From September we will play against Nigeria before facing Libya and Rwanda.
“These are three difficult opponents. We had already played Rwanda and Nigeria but be careful, it’s not because we won Rwanda and Nigeria that it will be easy matches.
“ We know that it is possible to achieve good performances again. We know that Nigeria with its great players will want to take revenge against us.
“ I think it will probably be an interesting match in Uyo before continuing against Libya. I suppose in Abidjan because in September the Mathieu Kerekou friendship stadium will not be ready.
“Everything will be decided in three months in September, October and November. It’s a difficult group but it’s playable.
“You have to finish in the top two. We had a team that is becoming solid, where the players are like brothers, accomplices. I hope we will recover the players who were absent. We are confident.”
The journey towards qualification to the Africa Cup of Nations Morocco 2025 shifted a gear higher on Thursday, after CAF officially conducted the draw of the qualifiers in Johannesburg South Africa.
A total of 48 nations will vie for the 24 places that will contests the 35th edition of Africa’s most prestigious competition.
This is what some of the coaches has to say in reaction to the draw outcomes.
Emerse Fae, Cote d’Ivoire coach
“I am satisfied because we are going to play against Zambia, a team that we know very well. In our last qualifying campaign, we lost against them. We know what mistakes to avoid.
“I am also satisfied because I did not want to have countries geographically far from Cote d’Ivoire which will lessen the travel load. That said, in Africa, there are no longer small teams. All the teams will want to challenge us because we are the reigning champions”
Leslie Notši
“The draw is very interesting because when you have the host in your group, it means they qualify automatically for the tournament, and you have to double your efforts to secure the remaining qualification spot which will be contested by the three other teams in the group.
“We will work very hard to see to it that we are competitive side and try as much as we can to get maximum points in matches against countries that are with us in our group. It will be very important to do well in our home games and I know all eyes will be on “Morocco as the hosts and a powerhouse in our group. We will draw inspiration from recent games where we played the likes of Nigeria as well as Cote d’voire and were able to frustrate them”
Amir Abdou, Mauritania Coach
“Quite a complicated draw. Egypt will be the big contender for qualification. They have a good track record that speaks volumes.
“Seven times African champions – that’s no small thing. We also have Cape Verde who eliminated us during the last AFCON.
“This team is made up of many quality players. We have Botswana, they are having a good qualifying campaign for the World Cup. We have a pretty strong group. It’s up to us to believe in ourselves. We will do everything we can to achieve our fourth participation in the AFCON”.
Kévin Nicaise, Chad coach
“We are already having the reigning African champions facing the last qualified team in the FIFA rankings. These will definitely be very difficult matches played at high intensity. We will fight to defend our nation’s pride. The group remains relatively open, and we will approach these qualifications with humility and ambition”.
Badou Zaki, Niger coach
“We have every chance of qualifying. For me, Ghana is a football country with a team that is blessed with great professionals. But this is not the team of 5 or 6 years ago. Even at home, they can lose.
“Angola had a good showing at the last AFCON with their beautiful, modern and fast football. It’s a team that shook up the big teams in Cote d’Ivoire.
“I know Sudan very well. They are first in their World Cup qualifying group. They are going to be dangerous, but we know our strengths and we know we can go far”
-CAF
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