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An evening to remember… Nigeria Breweries’ brands champion bond between Super Eagles, fans and brand ambassadors

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Nigerian Breweries, the leading beverage company in the country Thursday night organized a delightful evening for Super Eagles players at the Eko Hotels and Suites in Lagos. 

The innovative event sought to bring the players closer to their fans and the brand ambassadors of Nigerian Breweries’ products, including Goldberg, Life, and Zagg Energy. 

This gathering provided an opportunity for the players to unwind and relax before their important match against the Leone Stars of Sierra Leone in the Africa Cup of Nations qualifying series.

For the past five days, the Super Eagles have been diligently preparing in Lagos for their upcoming game in Monrovia.

Under the guidance of Coach Jose Peseiro, the team has been working hard to ensure they are in top form. While the players remained focused on their upcoming assignment, Nigerian Breweries recognized the significance of fostering a strong bond between the Super Eagles stars, their fans, and the company’s brand ambassadors.

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Thus, they organized a dinner event where the players could interact and have some fun.

The Head of Marketing and Communications Nigerian Breweries Plc, Sandra Amachree, expertly hosted the event, ensuring a joyous and memorable experience for everyone involved.

The atmosphere was vibrant as the players temporarily shed their serious on-pitch demeanour and embraced a more relaxed posture.

From the team’s captain, Ahmed Musa, to notable players like Alex Iwobi, William Troost-Ekong, Taiwo Awoniyi, Joe Aribo, Victor Osimhen, and the team’s comedian, Kelechi Iheanacho, they all took turns answering questions from the fans.

During the event, Alex Iwobi shared his favourite post-match meal, revealing a penchant for Jollof rice and fried plantain (dodo), as it provides him with the energy he needs.

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The Everton Player of the Season was quick to be told he will also need some Zaag Energy Drink to go with his favourite meal.

For Joe Aribo, he excitedly informed the fans about his current pre-match jam, which happens to be the hit song by Kcee Ojapiano. Victor Osimhen shared an unforgettable experience from his career, reminiscing about the first chance he received to showcase his talent.

When asked what he would have become if he weren’t a footballer, Kelechi Iheanacho humorously responded that he would still be a footballer.

The brand ambassadors of Nigerian Breweries’ products, Iyabo Ojo, Toyin Abraham-Adedeji, and Debo Adebowale (Mr Macaroni), were also present at the event and enthusiastically expressed their admiration for the Super Eagles players.

They commended the players for consistently bringing joy and pride to the hearts of Nigerians.

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The brand ambassadors urged the players to remain dedicated and resilient, even in the face of criticism from a few disgruntled fans when results do not go the country’s way.

The gathering organized by Nigerian Breweries served as a testament to their commitment to supporting Nigerian football and nurturing a strong relationship between the Super Eagles, their fans, and the brand ambassadors. 

Many agree such innovations play a crucial role in bridging the gap between players and supporters, fostering a sense of unity and camaraderie.

Wasiu Abiola assured that all Nigerian Breweries’ brands, including Goldberg, Life, and Zaag Energy will continue to make significant contributions to Nigerian sports and strengthen the bond between athletes and their fans at all times.

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Kunle Solaja is the author of landmark books on sports and journalism as well as being a multiple award-winning journalist and editor of long standing. He is easily Nigeria’s foremost soccer diarist and Africa's most capped FIFA World Cup journalist, having attended all FIFA World Cup finals from Italia ’90 to Qatar 2022. He was honoured at the Qatar 2022 World Cup by FIFA and AIPS.

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AFCON

BREAKING! Nigeria Football Federation is finished with Finidi

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Following the poor run of the Super Eagles in the on going qualifying series for the 2026 World Cup which has seen the Super Eagles languishing almost at the bottom of a group in which they were previously the favourites, the Nigeria football Federation (NFF) that they has relieved Finidi George as the head coach of the national team.

Rising from a crisis-managing meeting, the NFF announced that it has resolved to employ an expatriate Technical Adviser for the Super Eagles in the coming weeks, ahead of the AFCON qualifiers and the remaining FIFA World Cup qualifying matches.

 The deduction is that the tenure of Finidi George has come to an end after two competitive matches as a substantive coach and two others in friendly matches as a caretaker coach.

Also, the NFF resolved to beef up its Technical Department with more qualitative hands. Equally, the Technical and Development Sub-Committee will be re-jigged with immediate effect.

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AFCON

Struggling Super Eagles to know AFCON 2025 qualifying round opponents in three weeks

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It has not been a pleasant outing so far for the Super Eagles in the 2026 World Cup qualifiers. They have another nine months to wait to reset their arsenal.

But while the World Cup qualifying series go on recess, attention now focuses on the 2025 Africa Cup of Nations qualifying series.

In exactly three weeks’ time, the Super Eagles will know their opponents in the qualification race for next year’s Africa Cup of Nations.

Next year’s finals, which will be the 35th edition of Africa’s flagship football championship, will be staged by Morocco.

Preliminary stage survivors Chad, e-Swatini, Liberia and South Sudan will join 44 others for the draw that will hold at the SuperSport studios in Johannesburg, South Africa in the afternoon of Thursday, 4th July.

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The 48 countries will be drawn into 12 groups of four teams each, with the top two teams in each pool qualifying directly to the finals in Morocco.

The first two games of the qualification series will take place in the FIFA window in September (2nd – 10th), with two other matches in the window in October (7th – 15th) and the final two games in the November window (11th – 19th).

Nigeria’s Super Eagles are the runners up at the last edition.

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AFCON

Date and venue fixed for draw for Africa Cup of Nations Morocco 2025 Qualifiers

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The journey to the  CAF Africa Cup of Nations Morocco 2025 will resume with the draw for the Qualifiers on Thursday, 04 July 2024, in Johannesburg, South Africa.

The draw will be conducted at SuperSport studios in South Africa at 14h30 local time (15h30 Cairo time, 12h30 GMT).

48 Nations, including the four winners from the preliminary round (Chad, Eswatini, Liberia and South Sudan) will be drawn into 12 Groups of four teams each to battle it out for places at the finals.

Headlining the confirmed Nations for the draw are reigning African champions Cote d’Ivoire joined by Algeria, Angola, Benin, Botswana, Burundi, Cameroon, Cape Verde, Central African Republic, Chad, Comoros, Congo, DR Congo, Egypt, Equatorial Guinea, Eswatini and Ethiopia.

Others include Gabon, Gambia, Ghana, Guinea, Guinea Bissau, Kenya, Lesotho, Liberia, Libya, Madagascar, Malawi, Mali, Mauritania, Morocco, Mozambique, Namibia, Niger, Nigeria, Rwanda, Sao Tome & Principe, Senegal, Sierra Leone, South Africa, South Sudan, Sudan, Tanzania, Togo, Tunisia, Uganda, Zambia and Zimbabwe.

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The qualifiers are scheduled to kick-off in September 2024 to determine the first 24 nations that will compete for Africa’s biggest event, the  CAF Africa Cup of Nations in Morocco in 2025.

Fresh from the thrills and successes of the CAF Africa Cup of Nations Cote d’Ivoire 2023 where the host nation defied all odds to claim their third title, a line-up of intriguing matches is expected for the journey to the 35th edition of the showpiece continental sporting event.

In attendance will be selected CAF legends, representatives of the participating teams, members of the Local Organising Committee for Africa Cup of Nations Morocco 2025 amongst others.

-CAF

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