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UEFA Champions League

Heineken scores big in Owerri with ‘Cheers to All Fans’ campaign

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There was real excitement in the air at the Chilis Bar, Owerri on Tuesday when Real Madrid sealed their place in the semi-final stage of the UEFA Champions League.

The Heartland State was agog with the Heineken ‘Cheers to All Fans’ Campaign’ as the Premium beer brand was on hand to make the Champions League night a memorable one for the scores of fans and loyal consumers that made it to the exquisite Chilis Bar, Owerri.

With Real Madrid coming into the second-leg tie with a two-goal advantage, the odds were readily stalked against Chelsea.

However, smart fans from all walks of life who found their way to the Chilis Bar were glad about their decision as they enjoyed an unforgettable viewing experience with the Premium beer brand from the stable of Nigerian Breweries PLC.

Chelsea fans and Real Madrid supporters as well as consumers of Heineken thronged the Chilis Bar where they soaked in the fun even after the 90 minutes of action was over at Stamford Bridge.

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After a barren first half, Rodrygo’s brace in the 58th and 80th minutes ensured the reigning champions ease their way to the last four without much sweat. 

Despite the fans’ mix of fulfilment and disappointment at the end of the regulation time, they had a night they would continue to relish courtesy of Heineken’s ‘Cheers to All Fans Campaign’ 

Top entertainer, DJ Bliss and hype man, Mr Barango, treated the fans to the best of trending Nigerian and international hit songs all night as fans who were on the edge of their seats while the game lasted soon switched into the party mood.  

DJ Bliss the crowd controller kept the fans of both teams and consumers of Heineken’s mouth agape throughout with different tunes he made available before, at halftime and after the explosive tie.

Though Real Madrid fans went home happier with their resounding victory,  Chelsea fans were consoled with the improved performance by Frank Lampard’s men.

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In the end, everyone was a winner with plenty of Heineken merchandise freely given out to the fans and loyal consumers.

One of the winners, Ikenna Chilaka, a Chelsea fan who got the prediction of the half time and full-time results got a classic power bank, bag, T-shirt, and face cap among others thumbed up Heineken.

“It was a time filled with mixed feeling emotions for me but Heineken wiped that feeling of sadness with the gifts I won.

“I so much had fun and the fact that fans, friends, and families were able to come together to watch and support their clubs while sharing bottles of Heineken and still having fun while answering questions, winning branded gifts, and the DJ’s wonderful renditions gave us something to relish”. 

Some of the other winners on the night were Ngozi Enwerem, Dayo Arowolo (water bottle), Anthony Nsofor, Ijeoma Ogbuibe, Chuks Henry (faze cap), Dica Divine (Speaker, T-Shirt, Water bottle) and many more.

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After the explosive night in Owerri, Heineken’s Cheers to All Fans Campaign will be taking Warri and Abuja by storm when the attention shifts to the second-leg semi-final games. 

Up next are mouth-watering semi-final pairings Milan derby between AC Milan and city rival, Inter Milan compete for a place in the final match and will meet the winner of Real Madrid and Manchester City which is a repeat of last season’s semi-final paring that saw ‘Whites’ went all the way to win the cup

The climax of the campaign, the Champions League final in Lagos, promises to be an unforgettable experience for fans.

Kunle Solaja is the author of landmark books on sports and journalism as well as being a multiple award-winning journalist and editor of long standing. He is easily Nigeria’s foremost soccer diarist and Africa's most capped FIFA World Cup journalist, having attended all FIFA World Cup finals from Italia ’90 to Qatar 2022. He was honoured at the Qatar 2022 World Cup by FIFA and AIPS.

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UEFA Champions League

How Heineken Made UEFA Champions League History in Nigeria

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Cheers to Hard Core fans of Real Madrid with consumers enjoying the best moment put together by Heineken

Nigerian football fans enjoyed the magic of the Champions League final first-hand thanks to Heineken’s unforgettable Viewing Experience across the country over the weekend. 

Heineken transformed viewing centres into vibrant celebrations as Real Madrid secured their historic 15th title with a 2-0 victory over Borussia Dortmund at Wembley Stadium.

“Heineken is all about celebrating the beautiful game with true fans,” said Maria Shadeko, Portfolio Manager of Premium Drinks at Nigerian Breweries Plc. “We wanted to recreate the electric atmosphere of Wembley right here in Nigeria, and judging by the incredible energy at our Watch Parties, we achieved that!”

Unbeatable fun across Lagos 

From Lagos to Port Harcourt, Abuja to Enugu, the night was alive with the spirit of football. Fans at the Jewel Aeida on Lekki, Lagos, were treated to captivating performances by music stars like Mia, Dotun, Crowd Kontroller, Big N, and the electrifying finale by Adekunle Gold. 

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While the Muri Okunola Park in Victoria Island pulsed with the energy of the female DJ duo, Wanni x Handi, the passionate crowd at the Lagos Terraform mirrored the energy at the Green House on Oba Adeyinka Oyinkan Ave, Ikoyi, and Stalad Gardens in Abule Egba where fans revelled in the action on giant screens while enjoying Heineken’s refreshing brews

Heineken ensured every fan experienced the best viewing experience possible, all laced with unbeatable entertainment.

Party after party across the Nation

The electrifying atmosphere wasn’t limited to Lagos.  Port Harcourt witnessed a phenomenal performance by music sensation Oxlade at Oak Park and Gardens.

Abuja residents also enjoyed an unforgettable night at Papiee’s Metropolis on Ahmadu Bello Way, where Alternate Sound kept the excitement levels soaring with their dynamic performance. 

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Fans in luxurious comfort at the Transcorp Hilton on Aguyi Ironsi Street also revelled in the night’s festivities.

The magic of Heineken’s Watch Parties extended beyond major cities. Fans in Ibadan, Benin City, Enugu, and Owerri all shared in the unforgettable experience, uniting in their support for their favourite teams and celebrating Real Madrid’s monumental victory.

Heineken’s Watch Parties successfully recreated the Wembley atmosphere, proving that the beautiful game can unite and ignite joy across Nigeria. 

As Maria Shadeko states, “We are thrilled to have played a part in this historic night for football fans. Here’s to many more celebrations together!”

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UEFA Champions League

Real Madrid come full circle with second great European dynasty

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Champions League - Final - Borussia Dortmund v Real Madrid - Wembley Stadium, London, Britain - June 1, 2024 Real Madrid's Aurelien Tchouameni lifts the trophy as he celebrates with teammates after winning the Champions League REUTERS/Hannah Mckay 

Real Madrid added another chapter to their already astonishing love affair with European soccer’s elite club trophy by claiming a 2-0 win against Borussia Dortmund in the Champions League final on Saturday as they were crowned for the 15th time.

The story of the season they finished at Wembley was about two generations of players who met, bonded as a group and connected on the pitch like a well-oiled machine to establish the second great dynasty Real spent half a century looking for.

It all started at the dawn of the competition when, during the Alfredo Di Stefano years, the Madrid side won the first five editions of the European Cup from 1956 and another in 1966.

The current crop of youngsters and seasoned veterans have matched that with a sixth title in 11 seasons, although Dani Carvajal, who scored the opener, is the only surviving starter from the side that won ‘The 10th’ a decade ago.

Vinicius Jr, hero of their 14th title triumph in Paris two years ago, on Saturday became the first Brazilian to score in two Champions League finals and is the symbol of Real’s young guns who keep proving they can prolong the club’s success.

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“Why not think about ‘The Seventh’? We don’t reset, we always want more and more and more,” Carvajal said.

The defender, who matched Real great Paco Gento’s record six European Cup titles along with Toni Kroos, Luka Modric and defender Nacho, was a long-time reserve who stepped up this season and ended it by lifting the trophy as team captain.

“I have never lost a final. I hope the streak continues,” he said. “To get our 15th and my sixth is a wonderful thing. As we keep winning … we end up making it harder for any other team to come close to what this club have accomplished over the history. It is something remarkable.”

REAL’S MOMENTUM

In March, Carlo Ancelotti gave a three-minute insight on managing suffering and happiness inside a changing room to explain the complexity of handling the personalities at a club constantly under pressure and held to such high standards.

He has expertly managed to keep Real’s momentum going after Cristiano Ronaldo, Sergio Ramos, Marcelo, Karim Benzema and Casemiro had all long gone and with Modric, 38, becoming a rotational player in a young squad brimming with talent.

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Next year Ancelotti will face another challenge by having to replace Kroos, who has just had a retirement send-off from the fans at the Bernabeu and will stop playing after the Euros.

The Germany midfielder said farewell after delivering the corner for Carvajal to score with a glancing header on Saturday.

But Ancelotti, who as a manager holds the record of most Champions League finals played (six) and won (five), did not seem too worried about the challenge.

“We will have to adapt ourselves to the players we have and try to maximize their qualities like we have always done,” he told a press conference.

“This season we’ve had a lot of problems, we’ve lost quality players. We have solved this with collective sacrifice.

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“We didn’t always play at our best, but we never gave up.

“We lose a very important player for us in Kroos, but we will replace him, in a different way. We will think about how.”

-Reuters

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UEFA Champions League

Real Madrid strike late to win 15th European Cup

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Real Madrid were crowned kings of Europe for a record-extending 15th time with a 2-0 victory over Borussia Dortmund in the Champions League final at Wembley on Saturday.

Huge favourites going in to the game, the Spanish side were outplayed for long periods but broke Dortmund’s resistance with late goals from Dani Carvajal and Vinicius Jr.

Veteran right back Carvajal glanced in a header from a Toni Kroos corner in the 74th minute and from that moment Carlo Ancelotti’s side sparked into life.

Vinicius slid home Real’s second in the 83rd minute to silence the yellow-clad Dortmund fans who had created a wall of noise throughout the final.

It was hard on the German side who missed several good first-half chances, the best of which saw Niclas Fuellkrug hit the post from close range.

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-Reuters

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