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FIFA launches education initiative designed to develop digital skills of member associations

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FIFA has launched FIFA Digital Skills, an educational programme designed to develop the expertise of professionals in the global football community on all things digital, through a dedicated e-learning platform and a series of live masterclasses.

As administrative and business activities continue to develop due to emerging technologies, the programme will be a crucial tool for member associations seeking to hone their skills in many areas.

Representatives from FIFA’s 211 member associations now have access to masterclasses from some of the world’s biggest and most innovative brands.

Through the platform’s peer-to-peer learning function, users can also host tailored sessions focused on their own experiences. From best practice case studies from football stakeholders to analyses of the latest technological trends from the brands driving the digital revolution, FIFA Digital Skills aims to leverage the power of the digital world to maximise the strategic and operational effectiveness of those running the game globally.

“As the world changes around us, we need to invest in people so that they are better placed to embrace the future,” said FIFA’s Chief Member Associations Officer, Kenny Jean-Marie.

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“We are proud to launch a platform that will be a one-stop resource for member associations, allowing them to access valuable information and encourage learning as part of the football community in the area of digital. I am proud that we are providing this platform, and that the member associations will be contributing to the process by sharing their success stories to benefit us all.”

FIFA’s Director of Strategy, Digital and FIFA+, Charlotte Burr, added: “The FIFA Digital Skills initiative is powered by FIFA +, our world-class digital destination for football fandom.

“We already have nearly 100 MAs on board and more than 400 participants learning and sharing their experiences, and we want to continue to use FIFA+ as a platform to give the entire world of football a voice, telling their stories and bringing their beautiful game to light.

“The FIFA Digital Skills initiative will provide best practices from experts and organisations for the 211 MAs to develop their digital capabilities to appeal to future fans and, ultimately, grow football for all.”

In support of FIFA’s commitment to strengthening football professionals’ competencies worldwide and exploring new technologies that can positively impact the game and the wider industry, the initiative complements the wide-ranging educational products and services available to FIFA’s member associations.

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FIFA Digital Skills’ unique offering aims to provide a 360-degree view of digital’s role in enhancing football across all levels of the game – from grassroots to the elite.

Having launched at the end of 2022, participants from across the globe have had the opportunity to engage with the programme and take their digital skills to the next level.  

“I really appreciated the FIFA Digital Skills initiative because it’s a whole package of how to successfully create a great digital marketing plan and strategy for our association,” commented Fatouma-Degan Mohamed Idriss, Djiboutian Football Association.

“We had a wonderful time and learnt very valuable lessons,” added Ahmad Abuzaid, Jordan Football Association.

“Great experience, the case studies allowed us to see in a practical way the points to improve in our digital strategy and the templates allowed us to review the entire marketing strategy of the federation for more efficiency,” said Franchelle Bijou Boutamba Mouyabi, Gabonese Football Federation.

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Kunle Solaja is the author of landmark books on sports and journalism as well as being a multiple award-winning journalist and editor of long standing. He is easily Nigeria’s foremost soccer diarist and Africa's most capped FIFA World Cup journalist, having attended all FIFA World Cup finals from Italia ’90 to Qatar 2022. He was honoured at the Qatar 2022 World Cup by FIFA and AIPS.

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Governing Bodies

CAF looking for hosts for CAF Awards, Women Champions League and youth tournaments

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After eventually fixing dates for Africa Cup of Nations 2025 and the 2024 Women’s Africa Cup of Nations, the Confederation of African Football still have major hurdles to scale.

The confederation is looking for hosts for the CAF Women’s Champions League, the U-17 and U-20 AFCON as well as the CAF Awards 2024. Morocco were the hosts for the last editions of the CAF Awards and Women’s Champions League. The confederation which opened the bids hopes to get possible responses by the time of the 46th CAF Ordinary General Assembly in Kinshasa, DR Congo on Thursday 10 October 2024.

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Governing Bodies

CAF Executive Committee to meet on Friday

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CAF President Motsepe Fails To Confirm Dates For 2025 AFCON -

Plunged with myriad of issues especially concerning regular fixtures of the Africa Cup of Nations 2025 as well as the Women’s Africa Cup of Nations 2024 both of which are to be held in Morocco, the  Confédération Africaine de Football CAF Executive Committee  will hold a virtual meeting on Friday.

It is expected that the congested fixtures occasioned by the women’s football event of the Paris 2024 Olympics as well as the enlarged FIFA Club World Cup 2025 will be discussed.

Till now,neither hosts nor period has been allocated for the Women’s Club Champions League which is supposed to be an annual event.

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Governing Bodies

Samuel Eto’o apologises and reinstates Cameroon coach Brys

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Former Cameroonian star forward and now football federation president Samuel Eto’o apologised Thursday to national team coach Marc Brys, with whom he had been involved in a heated exchange this week.

The ex-Barcelona striker also confirmed Brys would remain in his position after it was announced the Belgian was to be replaced as head coach of Cameroon on Wednesday.

“I apologise because during our first unfortunate meeting, there was a lot of emotion… but the Cameroonian people are more important than us, and it is for them that we must work,” said Eto’o at a press conference.

Eto’o was referring to an incident captured on video during his first meeting with Brys, which was widely shared on social media Tuesday.

The pair were seen to engage in a heated argument, before Brys left abruptly.

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“Your mission is not an easy one, despite your qualities and experience, but you should know that you will have our support,” added the two-time Africa Cup of Nations winner.

Brys was appointed to the role in April by Cameroon’s sport ministry, much to the astonishment of the country’s football federation (Fecafoot) and its president Eto’o wrote to the ministry to denounce its “illegal” appointment of the 62-year-old.

Fecafoot said it regretted not being involved “closely, nor remotely” in the selection process for the new coach and his staff.

Belgian Brys will now oversee Cameroon’s next two crucial matches in the 2026 World Cup qualifiers, against Cape Verde on June 8 and Angola three days later.

-AFP

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