Nigeria may be a glaring absentee at the Qatar 2022 World Cup, but one of the country’s best musician, Davido is one of the group of musicians that produced ‘Hayya Hayya’ (Better Together), one of the official multi-song FIFA World Cup Qatar 2022 Official Soundtrack.
The others who feature in the uplifting track, include Trinidad Cardona and Aisha and the soundtrack draws on R&B and reggae influences.
The soundtrack is expected to play a central role in tonight’s final draw for the tournament.
FIFA continues to build on the FIFA Sound strategy announced in early 2021 and to connect with audiences worldwide through the shared passions of football and music.
According to FIFA, the single track is available on multiple platforms even as tit has premiered on FIFA’s YouTube channel.
The FIFA World Cup Qatar 2022 Official Soundtrack kicks off this Friday with the release of the single Hayya Hayya (Better Together).
With the announcement of the single and the FIFA World Cup Qatar 2022 Official Soundtrack, FIFA continues to build on the FIFA Sound strategy announced in early 2021 and to connect with audiences worldwide through the shared passions of football and music.
The entertainment strategy was conceived to create innovative and meaningful connections between football fans, music enthusiasts, players, artists, and the game and songs they all love.
“By bringing together voices from the Americas, Africa and the Middle East, this song symbolises how music – and football – can unite the world,” said FIFA Chief Commercial Officer Kay Madati.
“As part of FIFA’s revamped music strategy, the multi-song soundtrack will bring passionate fans closer to the spirit of the FIFA World Cup like never before.”
Drawing on R&B and reggae influences, the song epitomises the excitement of a football festival that will light up the world later this year.