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Olympic sponsor Toyota withdraw TV Commercials at Tokyo 2020

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Tokyo 2020 sponsor Toyota will not run Olympics-related TV commercials in Japan amid lacklustre public support for the Olympics, with two-thirds of Japanese doubting organisers can keep the Games safe during the Covid-19 pandemic, according to a local media poll.

Toyota Motor Corp Chief Executive Akio Toyoda and other executives will not attend the opening ceremony either, Toyota said on Monday (July 19).

“It is true that Toyota will not be attending the opening ceremony, and the decision was made considering various factors including no spectators,” a spokesperson said.

“We will not be airing any commercials related to the Games in Japan,” she added.

Toyota has already begun airing its Olympic ads on Comcast Corp-owned broadcaster NBC in the United States and will continue to do so during the Olympic and Paralympic Games, according to a statement from Toyota Motor North America.

Some 60 Japanese corporations that have paid more than US$3 billion (S$4.09 billion) for sponsorship rights to the postponed 2020 Olympics now face a dilemma over whether to tie their brands to an event that has so far failed to win strong public backing.

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With just four days before the opening ceremony in Tokyo, 68 per cent of respondents in an Asahi newspaper poll expressed doubt about the ability of Olympic organisers to control coronavirus infections, with 55 per cent saying they were opposed to the Games going ahead.

Three-quarters of the 1,444 people in the telephone survey said they agreed with a decision to ban spectators from events.

As Covid-19 cases rise in Tokyo, now under its fourth state of emergency, public concern has grown that hosting an event with tens of thousands of overseas athletes, officials and journalists could accelerate infection rates in Japan’s capital and introduce variants that are more infectious or deadlier.

International Olympic Committee President Thomas Bach has said he hopes the Japanese public will warm to the Games once competition begins and as Japanese athletes begin winning medals. The Tokyo Olympics run July 23 through Aug. 8.

“We will continue to cooperate and work closely with organisers such as Tokyo Metropolitan Government, Tokyo 2020, and the IOC to ensure we have a safe and secure environment for the Games,” government spokesperson, Chief Cabinet Secretary Katsunobu Kato said at a regular briefing.

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Covid-19 cases

Games officials on Sunday reported the first Covid-19 case among competitors in the athletes’ village in Tokyo where 11,000 athletes are expected to stay during the Games. Since July 2, Tokyo 2020 organisers have reported 58 positive cases among athletes, officials and journalists.

Any major outbreak in the village could wreak havoc on competitions because those either infected or isolating would not be able to compete. Olympic officials and individual event organisers have contingency plans to deal with infections among athletes.

A Tokyo 2020 spokesperson said the village was a safe place to stay, adding that the infection rate among athletes and other Games-related people visiting Japan was nearly 0.1 per cent.

On Sunday, six British track and field athletes along with two staff members were forced to isolate after someone on their flight to Japan tested positive.

“Many athletes may have parties or ceremonies before they go to Tokyo where there may be cheering or greeting. So they may also have a risk to get infected in their own countries,” said Koji Wada, a professor at Tokyo’s International University of Health and Welfare and an adviser on the government’s coronavirus response.

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The latest surge in cases in Tokyo comes after four earlier waves, the deadliest of which was in January. New Covid-19 cases in Tokyo reached 1,410 on Saturday, the most since the start of the year, with new infections exceeding 1,000 for five straight days.

Most of those new cases are among younger people, as Japan has succeeded in getting most of its vulnerable elderly population vaccinated with at least one shot, although only 32 per cent of the overall population has so far received one.

Other headaches

Japanese musician Keigo Oyamada, who described in magazines decades ago how he had bullied his classmates, said on Twitter that he was stepping down as a composer for the Olympics’ opening ceremony, in the latest blow to the Games.

Olympics organisers on Monday had rebuffed calls for him to be dismissed.

Other officials have stepped down in the run-up to the Games for inappropriate comments, including the former head of Tokyo 2020, Yoshiro Mori, in February and the creative director for the opening and closing ceremonies, Hiroshi Sasaki, in March.

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In the political arena, South Korean President Moon Jae-in said he would not visit Japan for the Games or a first in-person summit with Prime Minister Yoshihide Suga after media reports cited a senior Japanese diplomat making offensive remarks about him.

Monday also brought a warning from the Tokyo 2020 organiser following local media reports of Games-related visitors drinking in downtown Tokyo. In an email, it warned Olympic participants who had completed their 14 days of isolation to comply with Tokyo’s emergency declaration rules by staying out of bars serving alcohol or restaurants “illegally” staying open after 8 p.m.

“These incidents have also been raised in the National Diet, and have the potential to severely damage the reputation of the Tokyo 2020 Games and your organisations,” it said.

For Tokyo residents already living with those lockdown restrictions, travel on their city’s roads became more difficult on Monday as the city readied for the start of the Olympics with new traffic restrictions, including reserved lanes for Olympic officials, athletes and journalists.

Transport authorities also hiked toll charges by 1,000 yen (S$12.46) for private vehicles using the network of elevated expressways that snake through the city in a bid to reduce traffic during the Games.

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-Reuters

Kunle Solaja is the author of landmark books on sports and journalism as well as being a multiple award-winning journalist and editor of long standing. He is easily Nigeria’s foremost soccer diarist and Africa's most capped FIFA World Cup journalist, having attended all FIFA World Cup finals from Italia ’90 to Qatar 2022. He was honoured at the Qatar 2022 World Cup by FIFA and AIPS.

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Governing Bodies

IOC is in ‘best of hands’, says Bach as he hands over to Coventry

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International Olympic Committee President Kirsty Coventry receives the ceremonial key from outgoing IOC President Thomas Bach during the handover ceremony. AFP

Kirsty Coventry became the president of the International Olympic Committee (IOC), the most powerful person in sport, on Monday in a handover ceremony with her predecessor Thomas Bach.

The Zimbabwean is the first woman and African to head the body, and at 41, the youngest since Baron Pierre de Coubertin, who is credited with founding the modern-day Olympics.

Coventry accepted the Olympic key from Bach, who, like her, is an Olympic champion — he won a team fencing gold in 1976 and she earned two swimming golds in 2004 and 2008.

Stepping down after a turbulent 12-year tenure, Bach expressed his confidence that the Olympic movement was “in the best of hands” and Coventry would bring “conviction, integrity and a dynamic perspective” to the role.

Coventry, who swept to a crushing first-round victory in the election in Greece in March, leans heavily on her family.

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Aside from her parents, who were present at the ceremony in Lausanne, there is her husband Tyrone Seward, who was effectively her campaign manager, and two daughters, six-year-old Ella, who Bach addresses as “princess”, and Lily, just seven months old.

“Ella saw this spider web in the garden and I pointed out how it is made, and how strong and resilient it is to bad weather and little critters,” said Coventry, who takes over officially at midnight Swiss time Monday (2200 GMT).

“But if one little bit breaks it becomes weaker. That spider web is our movement, it is complex, beautiful and strong but it only works if we remain together and united.”

‘Pure passion’

Coventry said she could not believe how her life had evolved since she first dreamt of Olympic glory in 1992.

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“How lucky are we creating a platform for generations to come to reach their dreams,” she said to a packed audience in a marquee in the Olympic House garden, which comprised IOC members, including those she defeated, and dignitaries.

“It is amazing and incredible, indeed I cannot believe that from my dream in 1992 of going to an Olympic Games and winning a medal I would be standing here with you to make dreams for more young children round the world.”

Coventry, who served in the Zimbabwean government as sports and arts Minister from 2019 to this year, said the Olympic movement was much more than a “multi-sport event platform.”

“We (IOC members) are guardians of this movement, which is also about inspiring and changing lives and bringing hope,” she said.

“These things are not to be taken lightly and I will be working with each and every one of you to continue to change lives and be a beacon of hope in a divided world.

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“I am really honoured to walk this journey with you.”

Bach, who during his tenure had to grapple with Russian doping and their invasions of the Crimea and Ukraine as well as the Covid pandemic, said he was standing down filled with “gratitude, joy and confidence” in his successor.

“With her election it sends out a powerful message, that the IOC continues to evolve,” said the 71-year-old German, who was named honorary lifetime president in Greece in March.

“It has its first female and African to hold this position, and the youngest president since Pierre de Coubertin. She represents the truly global and youthful spirit of our community.”

Bach, who choked back tears at one point during his valedictory speech, was praised to the rafters by Coventry, who was widely seen as his preferred candidate of the seven vying for his post.

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After a warm embrace, she credited him with teaching her to “listen to people and to respect them,” and praised him for leading the movement with “pure passion and purpose.”

“You have kept us united through the most turbulent times.

“You left us with many legacies and hope, thank you from the bottom of my heart for leading us with passion and never wavering from our values.”

-AFP

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Governing Bodies

New IOC head Coventry already counting down to LA 2028

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Kirsty Coventry takes over as the new International Olympic Committee President - IOC headquarters, Lausanne, Switzerland - June 23, 2025 New IOC president Kirsty Coventry during the ceremony REUTERS/Pierre Albouy

Former Zimbabwean swimmer Kirsty Coventry took over the leadership of the International Olympic Committee from Thomas Bach in a ceremony on Monday with the 2028 Los Angeles Games already threatening to fill her in-tray to overflowing.

Coventry, who starts her eight-year spell officially on Tuesday as the most powerful sports administrator in the world, became the first woman and first African to be elected head of the Olympic ruling body in March.

Much of the discussion during campaigning focused on the IOC’s need for change in its marketing strategies with several top Olympic sponsors having left in the past 12 months.

However, with Los Angeles hit by protests against immigration raids, and relations tense between state and city officials, and the U.S. government, the 2028 Games have become the major talking point in the movement that would ordinarily be focusing on next year’s Milano-Cortina Winter Games.

Coventry has long-standing ties with the United States, dating back to her time as a leading swimmer at Auburn University in Alabama. That will prove useful ahead of LA 2028, and she has said she will seek to meet with U.S. President Donald Trump to discuss the Games.

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Coventry will also need to find time to help secure the long-term finances of the movement. The IOC, which generates billions of dollars in revenues each year in sponsorship and broadcasting deals for the Olympics, has secured $7.3 billion for 2025-28 and $6.2 billion for 2029-2032. More contracts are expected for both periods.

COMMERCIAL OPPORTUNITIES

Coventry is also expected to continue the IOC’s plans to expand commercial opportunities for sponsors at the Olympics with the organisation’s finances in a robust state and the privately-funded LA Olympics a good place to start.

Coventry needed only one round of voting to clinch the race to succeed Bach, beating six other candidates, making history for the African continent, with the IOC having been ruled for 131 years by European or North American men.

Her background and being the first female president will be assets in a diverse IOC membership and the international makeup of Olympic stakeholders.

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On Monday she was handed the golden key to the IOC by Bach, who was the organisation’s president for 12 years.

“I am really honoured I get to walk this journey with you. I cannot wait for anything that lies ahead,” Coventry said in her address to IOC members and other Olympic stakeholders.

“I know I have the best team to support me and our movement over the next eight years.”

Coventry will hold a two-day workshop this week to get feedback from members on key IOC issues.

“Working together and consistently finding ways to strengthen and keep united our movement that will ensure that we wake up daily… to continue to inspire,” she said.

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A seven-time Olympic medallist, Coventry won 200m backstroke gold at the 2004 Athens Games and in Beijing four years later.

“With her election, you have also sent a powerful message to the world: the IOC continues to evolve,” Bach said in his speech. “With Kirsty Coventry, the Olympic movement will be in the best of hands.”

-Reuters

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Governing Bodies

Accidental double-touch penalties must be retaken if scored, says IFAB

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Champions League - Round of 16 - Second Leg - Atletico Madrid v Real Madrid - Metropolitano, Madrid, Spain - March 12, 2025 Atletico Madrid's Julian Alvarez scores a penalty during the penalty shootout wich is later disallowed after a VAR review for a double touch. REUTERS/Susana Vera/File Photo

Penalties scored when a player accidentally touches the ball twice must be retaken, world soccer’s lawmaking body IFAB has said after Atletico Madrid’s Julian Alvarez had his spot kick disallowed in a Champions League last-16 match.

During a tense shootout with Real Madrid in March, Argentine forward Alvarez slipped and the VAR spotted that his left foot touched the ball slightly before he kicked it with his right.

Although Alvarez converted the penalty, the goal was chalked off and Atletico went on to lose the shootout and were eliminated from the Champions League.

European soccer’s governing body UEFA said the correct decision was made under the current laws but IFAB (International Football Association Board) has said that in such cases the penalty must be retaken.

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Atletico Madrid v Real Valladolid – Metropolitano, Madrid, Spain – April 14, 2025 Atletico Madrid’s Julian Alvarez scores their first goal from the penalty spot REUTERS/Susana Vera/File Photo

“(When) the penalty taker accidentally kicks the ball with both feet simultaneously or the ball touches their non-kicking foot or leg immediately after the kick: if the kick is successful, it is retaken,” IFAB said in a circular.

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“If the kick is unsuccessful, an indirect free kick is awarded (unless the referee plays advantage when it clearly benefits the defending team). In the case of penalties (penalty shootout), the kick is recorded as missed.”

The decision to disallow Alvarez’s penalty left Atletico boss Diego Simeone livid and the club’s fans outraged.

IFAB added that if the penalty taker deliberately kicks the ball with both feet or deliberately touches it a second time, an indirect free kick is awarded or, in the case of shootouts, it is recorded as missed.

The new procedures are effective for competitions starting on or after July 1, but IFAB said it may be used in competitions that start this month.

-Reuters

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