Governing Bodies
Olympic sponsor Toyota withdraw TV Commercials at Tokyo 2020
Tokyo 2020 sponsor Toyota will not run Olympics-related TV commercials in Japan amid lacklustre public support for the Olympics, with two-thirds of Japanese doubting organisers can keep the Games safe during the Covid-19 pandemic, according to a local media poll.
Toyota Motor Corp Chief Executive Akio Toyoda and other executives will not attend the opening ceremony either, Toyota said on Monday (July 19).
“It is true that Toyota will not be attending the opening ceremony, and the decision was made considering various factors including no spectators,” a spokesperson said.
“We will not be airing any commercials related to the Games in Japan,” she added.
Toyota has already begun airing its Olympic ads on Comcast Corp-owned broadcaster NBC in the United States and will continue to do so during the Olympic and Paralympic Games, according to a statement from Toyota Motor North America.
Some 60 Japanese corporations that have paid more than US$3 billion (S$4.09 billion) for sponsorship rights to the postponed 2020 Olympics now face a dilemma over whether to tie their brands to an event that has so far failed to win strong public backing.
With just four days before the opening ceremony in Tokyo, 68 per cent of respondents in an Asahi newspaper poll expressed doubt about the ability of Olympic organisers to control coronavirus infections, with 55 per cent saying they were opposed to the Games going ahead.
Three-quarters of the 1,444 people in the telephone survey said they agreed with a decision to ban spectators from events.
As Covid-19 cases rise in Tokyo, now under its fourth state of emergency, public concern has grown that hosting an event with tens of thousands of overseas athletes, officials and journalists could accelerate infection rates in Japan’s capital and introduce variants that are more infectious or deadlier.
International Olympic Committee President Thomas Bach has said he hopes the Japanese public will warm to the Games once competition begins and as Japanese athletes begin winning medals. The Tokyo Olympics run July 23 through Aug. 8.
“We will continue to cooperate and work closely with organisers such as Tokyo Metropolitan Government, Tokyo 2020, and the IOC to ensure we have a safe and secure environment for the Games,” government spokesperson, Chief Cabinet Secretary Katsunobu Kato said at a regular briefing.
Covid-19 cases
Games officials on Sunday reported the first Covid-19 case among competitors in the athletes’ village in Tokyo where 11,000 athletes are expected to stay during the Games. Since July 2, Tokyo 2020 organisers have reported 58 positive cases among athletes, officials and journalists.
Any major outbreak in the village could wreak havoc on competitions because those either infected or isolating would not be able to compete. Olympic officials and individual event organisers have contingency plans to deal with infections among athletes.
A Tokyo 2020 spokesperson said the village was a safe place to stay, adding that the infection rate among athletes and other Games-related people visiting Japan was nearly 0.1 per cent.
On Sunday, six British track and field athletes along with two staff members were forced to isolate after someone on their flight to Japan tested positive.
“Many athletes may have parties or ceremonies before they go to Tokyo where there may be cheering or greeting. So they may also have a risk to get infected in their own countries,” said Koji Wada, a professor at Tokyo’s International University of Health and Welfare and an adviser on the government’s coronavirus response.
The latest surge in cases in Tokyo comes after four earlier waves, the deadliest of which was in January. New Covid-19 cases in Tokyo reached 1,410 on Saturday, the most since the start of the year, with new infections exceeding 1,000 for five straight days.
Most of those new cases are among younger people, as Japan has succeeded in getting most of its vulnerable elderly population vaccinated with at least one shot, although only 32 per cent of the overall population has so far received one.
Other headaches
Japanese musician Keigo Oyamada, who described in magazines decades ago how he had bullied his classmates, said on Twitter that he was stepping down as a composer for the Olympics’ opening ceremony, in the latest blow to the Games.
Olympics organisers on Monday had rebuffed calls for him to be dismissed.
Other officials have stepped down in the run-up to the Games for inappropriate comments, including the former head of Tokyo 2020, Yoshiro Mori, in February and the creative director for the opening and closing ceremonies, Hiroshi Sasaki, in March.
In the political arena, South Korean President Moon Jae-in said he would not visit Japan for the Games or a first in-person summit with Prime Minister Yoshihide Suga after media reports cited a senior Japanese diplomat making offensive remarks about him.
Monday also brought a warning from the Tokyo 2020 organiser following local media reports of Games-related visitors drinking in downtown Tokyo. In an email, it warned Olympic participants who had completed their 14 days of isolation to comply with Tokyo’s emergency declaration rules by staying out of bars serving alcohol or restaurants “illegally” staying open after 8 p.m.
“These incidents have also been raised in the National Diet, and have the potential to severely damage the reputation of the Tokyo 2020 Games and your organisations,” it said.
For Tokyo residents already living with those lockdown restrictions, travel on their city’s roads became more difficult on Monday as the city readied for the start of the Olympics with new traffic restrictions, including reserved lanes for Olympic officials, athletes and journalists.
Transport authorities also hiked toll charges by 1,000 yen (S$12.46) for private vehicles using the network of elevated expressways that snake through the city in a bid to reduce traffic during the Games.
-Reuters
The National Institute for Sports (NIS) has announced plans to establish its South-West Zonal Office in Ogun State, citing the state’s outstanding commitment to sports development and youth empowerment.
The Director General of the institute, Philip Shaibu, made this known during a courtesy visit to Governor Dapo Abiodun at the Governor’s Office in Abeokuta, where both parties held what was described as a highly productive discussion on strengthening sports education and development across the region.
Shaibu disclosed that the decision was formalised in a letter to the governor dated October 10, 2025, in which the NIS outlined its ongoing institutional reforms under President Bola Tinubu’s Renewed Hope Agenda.
These reforms, he said, include the digitisation of training systems, expansion of coaching certification programmes, and the establishment of sports science laboratories to enhance research and professional development.
He added that Ogun State’s strategic investment in youth and sports infrastructure, coupled with its historical role as the “Gateway to Nigeria,” made it a natural choice for hosting the zonal office that will serve the entire South-West region.
In his response, Governor Abiodun expressed delight at the development, describing it as a significant milestone in his administration’s efforts to promote grassroots sports and talent discovery.
“This decision aligns perfectly with our vision to make Ogun State a leading hub for sports excellence,” the governor said. “We are fully committed to supporting the National Institute for Sports in ensuring the successful take-off and operation of this zonal office.”
Governor Abiodun also reaffirmed this commitment in a post on his X (formerly Twitter) handle, noting that the siting of the NIS Zonal Office in Abeokuta underscores Ogun State’s strategic importance in sports development and youth empowerment within the South-West geo-political zone.
He added: “We assure the NIS leadership of our government’s full cooperation and support toward the successful take-off of this zonal office. This initiative aligns with our vision to promote grassroots sports, talent development, and youth engagement. We look forward to a strong and enduring partnership with the National Institute for Sports as we continue to make Ogun State a true Gateway to sporting excellence and opportunities.”
The establishment of the NIS South-West Zonal Office is expected to further decentralise sports administration, enhance capacity building for coaches and athletes, and strengthen collaboration between the institute and state governments in the region.
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The FIFA Museum in Zurich has launched a new special exhibition titled Innovation in Action: Football Technologies on and off the Pitch, offering visitors an unprecedented glimpse into how innovation is transforming the world’s most popular sport.
Opened on Monday, October 1, 2025, the immersive showcase was developed in collaboration with the FIFA Innovation Team and other departments within world football’s governing body. It explores how cutting-edge technology supports players, referees, and fans—enhancing performance, ensuring fairness, and enriching the overall football experience—while preserving the game’s passion and human spirit.
“What makes this exhibition truly special is that we can give visitors a never-before-seen behind-the-scenes look that allows them to step inside football innovation, experiencing it hands-on rather than just reading about it,” said Marco Fazzone, Managing Director of the FIFA Museum. “We offer a glimpse at technologies and tools that fans don’t normally get to experience up close, while also showing how innovation has evolved over almost 100 years of FIFA World Cup history.”
Organised around five themed sections — Broadcasting & Media, Intelligent Data, Refereeing & Fair Play, Staging the Game, and the Innovation Lab — the exhibition blends rare artefacts with interactive displays. Visitors can relive football’s broadcast evolution, from the black-and-white footage of the 1954 World Cup to today’s ultra-slow motion 4K replays, and even step into a virtual referee booth to experience the pressures of officiating in real time.
Among the standout features is the FIFA Player App, which allows fans to explore Chelsea star Cole Palmer’s performance statistics from the FIFA Club World Cup 2025 Final, illustrating how data helps players refine their craft.
Another exhibit showcases Canada goalkeeper Kailen Sheridan’s water bottle from the FIFA Women’s World Cup 2023 — marked with opponents’ penalty data — revealing how analytics influence critical moments.
Visitors can also view a referee body camera used at the FIFA Club World Cup 2025, giving a fresh perspective on decision-making from the official’s point of view.
The exhibition invites visitors to engage directly with football technology. They can test their reflexes and judgment as referees, operate goal-line technology systems, or assume the role of a broadcast director managing live match feeds. Data enthusiasts can analyse player movements, while aspiring innovators can design their own football tech concepts inside the Innovation Lab.
Innovation in Action runs until 31 March 2026 at the FIFA Museum in Zurich. Entry is included with a standard museum ticket.
With its rich mix of storytelling, interactivity, and history, the exhibition promises to be a must-see experience for anyone passionate about the future of the beautiful game.
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FIFA President Gianni Infantino said on Thursday that football could not solve conflicts, but it must carry a message of peace and unity as Israel’s military operation in Gaza and other global tensions fuel calls for the sport to take a stand.
“At FIFA, we are committed to using the power of football to bring people together in a divided world,” Infantino told a FIFA Council meeting in Zurich where he met Palestinian federation president Jibril Rajoub.
“Our thoughts are with those who are suffering in the many conflicts that exist around the world today, and the most important message that football can convey right now is one of peace and unity.”
Infantino said world football’s governing body could not solve geopolitical crises, but “it can and must promote football around the world by harnessing its unifying, educational, cultural and humanitarian values.”
“I met Palestinian Football Association (PFA) President Jibril Rajoub today at the Home of FIFA in Zurich to discuss the ongoing situation in the Middle East region,” Infantino later wrote on Instagram.
“I commend President Rajoub and the PFA for their resilience at this time and I reiterated to him FIFA’s commitment to using the power of football to bring people together in a divided world.”
FIFA has faced repeated calls to act over the war in Gaza, with Palestinian officials pressing for Israel to be suspended from international football.
The issue has been under review by FIFA for months, but no decision has been taken. Infantino has consistently said such matters require consensus with the confederations and must be handled with caution.
The comments came a day after FIFA Vice President Victor Montagliani noted that any decision over Israel’s participation in European competitions, including World Cup qualifiers, was a matter for UEFA to decide, effectively putting the onus on the European body.
“First and foremost, it (Israel) is a member of UEFA, no different than I have to deal with a member of my region for whatever reason… They have to deal with that,” Montagliani told reporters at the Leaders sports business conference on Wednesday.
Israel are third in Europe’s Group I of the qualifying stage for next year’s World Cup in the U.S., Canada and Mexico. Amnesty International on Wednesday sent a letter to FIFA and UEFA calling on them to suspend the Israel Football Association.
-Reuters
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