According to the The Sun of UK, Cristiano Ronaldo is Instagram’s top earner after raking in £14million MORE from his posts than he does playing for Juventus.
The 35-year-old, who also has the most followers on Instagram at 222m, raked in £41.7m from 43 sponsored posts in the past 12 months.
In comparison, Ronaldo was making £27.3m from his salary at Juventus, before any coronavirus-related pay cuts.
The five-time Ballon d’Or winner saw an increase of £3.5m from his Instagram earnings in 2019 by pocketing an average £971,000 per sponsored post.
Over the past year he promoted Nike, his fragrance CR7 Play it Cool and even an EMS training device called ‘Sixpad’.
Ronaldo’s longstanding rival Lionel Messi was beaten into second spot after his sponsored posts collected a total of £25.2m, or £631,000 every time he made one.
The Barcelona captain has money-making partnerships with adidas and regularly posts pictures of his globe-trotting lifestyle.
Model Kendall Jenner was the higher female Insta earner on the planet in 2020.
She banked a total of £21.2m over the year – despite charging less than HALF each sponsored post than her reality star sister Kylie.
The American had one of the highest number of advertised uploads in the past year with 38 as she banked an average £560k for featuring underwear brands such as Calvin Klein and skincare Proactiv.
Her younger sister Kylie, whose lucrative earnings from her cosmetic brand means she can command up to £1.2m per post, ultimately made slightly less at £16.2m.
India’s national cricket team captain Virat Kohli, who charges a comparatively low £232,000, made the top five due to the fact that he has the most sponsored posts of all celebrities at 56.
David Beckham was once again the highest-paid British star on the rich list for his posts to his 63m followers.
The 45-year-old is such a hit on the social media platform he scooped a whopping £9.6m despite retiring over seven years ago.
Some of his paid Instagram partnerships included posts for Tudor Watch, Marina Bay Sands Hotel and Kent & Curwen.
In a list dominated by athletes, Neymar is the fifth-highest sportsman after netting £6.7m from the social media site this year with a reported average of £617,000 per paid post.
Interestingly Bayern Munich striker Robert Lewandowski has the second most sponsored posts of all celebrities at 47, four above Ronaldo.
Yet the Poland international’s lack of off-field exposure means he can only fetch around £76k per post and made just £3.58m for his troubles this year.
And despite being considered one of football’s most marketable stars, Manchester United star Paul Pogba is ninth on Instagram’s highest-earning athletes.
The Frenchman, who has a £290,000-a-week wage packet at Old Trafford, can make an additional £181k per sponsored post and scored £1.8m this year.
That was enough to see Pogba finish just above former Chelsea star Eden Hazard.
The £400k-a-week Belgian captain made £1.4m this year following his £122k fee for advertising to fans on social media.