Governing Bodies
NILAYO IS TEAM NIGERIA’S TOKYO 2020 OFFICIAL MARKETER
Nigeria’s Ministry of Youth and Sports Development has entered into an agreement with Nilayo Sports Management Limited as the official marketer of Team Nigeria to the Tokyo 2020 Olympic Games.
According to a release by the media aide to
Nigeria’s sports minister, John Joshua-Akanji, the Memorandum of Understanding
was signed by the Sports minister, Sunday Dare.
This according to Joshua-Akanji, is in line with the ministry’s resolve to encourage public private partnership and turning sports into a viable business.
In his remarks, the Minister said: “We gave
them the marketing rights having considered the profiles and track records of
several other marketing companies. We feel that Nilayo has what it takes to
market Team Nigeria to the Tokyo 2020 Olympics.”
In his response, Bukola Olopade commended the ministry,
saying that Sunday Dare’s arrival signals the best time for
sports entrepreneurs. He promised that the target given to the Minister would
be met and possibly surpassed.
He also applauded the minister’s “Adopt-An-Athlete”
initiative which he said is gaining ground, assuring that he would work
round the clock to ensure that enough funds are raised for Team Nigeria
in line with the agreements reached.