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Nigeria’s Ministry of Youth and Sports Development has entered into an agreement with Nilayo Sports Management Limited as  the official marketer  of Team Nigeria to the Tokyo 2020 Olympic Games.

According to a release by the media aide to Nigeria’s sports minister, John Joshua-Akanji, the Memorandum of Understanding was signed by the Sports minister, Sunday Dare.

This according to Joshua-Akanji, is in line with the ministry’s resolve to encourage public private partnership and   turning sports into a viable business.

In his remarks, the Minister said: “We gave them the marketing rights having considered the profiles and track records of several other marketing companies. We feel that Nilayo has what it takes to market Team Nigeria to the Tokyo 2020 Olympics.”

In his response, Bukola Olopade commended the ministry, saying that Sunday Dare’s arrival  signals  the best time for sports entrepreneurs. He promised that the target given to the Minister would be met and possibly surpassed.


He also applauded the minister’s  “Adopt-An-Athlete” initiative which he said is gaining ground, assuring  that he would work round the clock to ensure that enough funds are  raised for Team Nigeria in line with the agreements reached.

Kunle Solaja is the author of landmark books on sports and journalism as well as being a multiple award-winning journalist and editor of long standing. He is easily Nigeria’s foremost soccer diarist and Africa's most capped FIFA World Cup journalist, having attended all FIFA World Cup finals from Italia ’90 to Qatar 2022. He was honoured at the Qatar 2022 World Cup by FIFA and AIPS.

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