Tennis
LA LIGA IN SPONSORSHIP TIE-UP WITH REVAMPED ‘WORLD CUP’ STYLED DAVIS CUP
BY DAVID OWEN
La Liga has agreed to sponsor the Davis Cup, the reformatted men’s team tennis competition whose first new-look edition will culminate in November in the Spanish capital Madrid.
The four-year deal with Kosmos Tennis and the International Tennis Federation (ITF) will see the Spanish professional league football body promote the tournament – dubbed the ‘World Cup of Tennis’ – via international broadcasts in Europe, Asia, Africa, the United States and Latin America. The campaign will air throughout October.
According to David Haggerty, ITF President, the “innovative” cross-sport partnership will “widen our reach to not only tennis fans but other sports enthusiasts”.
For La Liga, Oscar Mayo, international business development director, said the fact that Spain – “our home market” – would “host the first two editions of the Davis Cup Finals and that other strategic markets for us are being considered to host future editions” were “key” in the decision to proceed.
Under the new format, 18 nations will compete in the finals, which are scheduled to take place between November 18 and 24 at the Caja Mágica in Madrid.
Qualification for these finals begins today (February 1), with 24 countries vying for 12 available slots. Qualification matches are due to take place in Brazil, Colombia, India, Australia, Germany and China, among other nations.
This will be the 108th edition of the Davis Cup in all and, while the new format has not been universally popular, it is expected to help provide an extra $25 million a year for global tennis development.
Tennis
Five US women in top 15 in the world for first time in two decades
![](https://www.sportsvillagesquare.com/wp-content/uploads/2024/07/https___cloudfront-us-east-2.images.arcpublishing.com_reuters_QVSQ5TOG5ZJRDNTDLWNFVJKSZA.jpg)
Five players from the United States are ranked in the Women’s Tennis Association’s top 15 for the first time in two decades, the USTA said on Monday.
World number two Coco Gauff led the American charge followed by sixth-ranked Jessica Pegula and Danielle Collins, who climbed two spots to ninth on the list amid a remarkable farewell season.
Madison Keys was ranked 14th while Emma Navarro hopped two spots to a career-high 15th after reaching her first major quarter-final at Wimbledon.
The last time five American women featured in the top 15 was May 24, 2004, when Lindsay Davenport was fourth in the world
-Reuters
Tennis
Venus Williams among sporting figures to get own Barbie doll
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Seven-times Grand Slam champion Venus Williams and Australian soccer player Mary Fowler are among nine athletes to get a Barbie doll in their likeness as toy maker Mattel seeks to shine a light on women sports role models ahead of the Paris Olympics.
Mattel unveiled the dolls on Wednesday, each with their bespoke accessories. Fowler’s wears gloves and holds a football while Williams’ doll, dressed in an all white tennis dress and visor as well as wearing earrings, comes with a miniature racket.
The former world number one said she hoped to motivate young girls into sports with the doll.
“I literally can’t imagine my life without sports and without the game,” Williams said in a video, in which she held the doll.
“I want other young girls to have that invaluable experience of playing a sport and what it teaches you and what you learn and what you take from it, not just that moment (but) for the rest of your life… I think it’s so important for girls to be in sports.”
Other sports figures to have a doll in their likeness include French boxer Estelle Mossely, Polish sprinter Ewa Swoboda, Spanish doctor and paratriathlon athlete Susana Rodriguez, Italian former swimmer Federica Pellegrini, Canadian soccer player Christine Sinclair as well as Mexican and Brazilian gymnasts, Alexa Moreno and Rebeca Andrade.
The dolls, unveiled as Barbie turns 65 this year, “(recognise) the impact of sport in fostering self-confidence and ambition among the next generation”, Krista Berger, senior vice president of Barbie and Mattel’s Global Head of Dolls, said.
“By shining a light on these inspirational athletes and their stories, we hope to champion the belief that every young girl deserves the opportunity to pursue her passions and turn her dreams into reality,” she said in a statement.
-Reuters
Tennis
Serena Williams to host 2024 ESPYs in July
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Tennis great Serena Williams will host the 2024 ESPYs in July, ESPN announced on Tuesday.
The 23-times Grand Slam champion, who retired after the 2022 U.S. Open and is widely regarded as one of the greatest tennis players of all time, will take the stage July 11 at The Dolby Theatre in Los Angeles.
“This is a dream come true for me, and something I’ve wanted to do for as long as I can remember,” Williams, 42, said in an ESPN news release.
“It has been a sensational year for sports and an unprecedented one for female athletes. I can’t wait to celebrate everyone on-stage in July.”
The ESPYs, which are co-produced by ESPN and Full Day Productions, commemorate the past year in sports by recognizing major athletic achievements, reliving unforgettable moments, and saluting the leading performers and performances.
-Reuters
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