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THE GROWING IMPACT OF SOCIAL MEDIA ON SPORTS

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The drastic change in the social media landscape over the last ten years has had a major impact on all aspects of our lives and sports industry is in no way an exception.

Today, sports events and social media go hand in hand. We’re witnessing an era where every team, league, or sports association has at least one social media profile where they announce all important information. Moreover, it became impossible to scroll down your Facebook, Twitter, or Instagram account during a major sports event and not have your news feed overwhelmed with information, real-time gifs, vines, or memes about it. Also, almost every sports event or show has a related hashtag which creates a relationship with the audience and brings a fast response. Athletes use social media to establish their name, communicate with their fans, announce their activities, and even promote brands and make money, as they have millions of followers.

The infographic below, created by the Betting Sites team, will help you understand the growing impact of social media on sports and learn many interesting facts that you probably didn’t know.

Kunle Solaja is the author of landmark books on sports and journalism as well as being a multiple award-winning journalist and editor of long standing. He is easily Nigeria’s foremost soccer diarist and Africa's most capped FIFA World Cup journalist, having attended all FIFA World Cup finals from Italia ’90 to Qatar 2022. He was honoured at the Qatar 2022 World Cup by FIFA and AIPS.

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