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EL CLASICO GETS EARLY KICK-OFF TIME ON SATURDAY

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The El Clasico, the famed clash of the two Spanish giants in the La Liga – Real Madrid and FC Barcelona – will hold earlier than the usual kick off time on Saturday.

La Liga has scheduled the match to kick off at 1pm local time, the same time in Nigeria as a move to build its audience in Asia and establish itself as the most popular league.

According to English tabloid, Daily Mail, the showdown between Spain’s most successful and popular sides usually takes place late in the evening.

However, Saturday’s 12pm GMT kick-off will allow viewers in countries such as Vietnam and Indonesia, where the game will start at 7pm local time, to follow the action in prime time.

In contrast, last season’s Clasico on April 23 started at 2.45 am in the two countries. ‘La Liga is… a global entertainment spectacle, last year 2.6 billion people around the world were following La Liga and many of those are in Asia,’ the league’s head of global communications Joris Evers told Reuters.

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‘We are keen to give them the opportunity to watch the Clasico without needing to stay up until the middle of the night or set an alarm to wake up very early.’

The move has been criticised, however, by Barcelona supporters group Seguiment FCB for ignoring the concerns of match going fans.

‘It is very clear to us that football is undergoing a process of globalisation which benefits clubs economically but forgets about the loyal supporters who go to stadiums,’ the group’s chairman Carles Ordiales told Reuters.

‘The television market has been prioritised with a kick-off time that favours people in faraway places who want to watch it but harms fans who have to travel 600km (from Barcelona to the Spanish capital) to the game who are obliged to wake at the crack of dawn to get there on time.’

Spain’s top flight has long trailed England’s Premier League in its international audience but there has been a push to attract more consumers worldwide.

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In the past four years, it has set up offices in Shanghai, Delhi, New York, Johannesburg and Dubai. It now has representatives in over 40 countries.

La Liga says it increased its international audience by 501 million viewers last season to 2.59 billion.

The biggest spike was in the Asia-Pacific region, where an extra 375 million began watching.

The Clasico is one of the most-watched games in club football. Officials said an estimated 650 million people in 180 countries watched the last league encounter in April.

‘We want to make sure we cater to Spanish fans but we believe Saturday 1pm works for Spanish fans as well as fans in the Asian markets,’ added Evers.

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‘The Clasico is a national event in Spain so it’s important to us that the Spanish audience gets to watch the match at a time that is convenient for them, but presenting La Liga as the world’s football league is key to us as well.

‘We also see La Liga as an international entertainment organisation which contributes to Spain’s brand. Promoting the league on the international stage ultimately promotes Spanish football clubs but it also promotes Spain, and that’s our objective too.’

Kunle Solaja is the author of landmark books on sports and journalism as well as being a multiple award-winning journalist and editor of long standing. He is easily Nigeria’s foremost soccer diarist and Africa's most capped FIFA World Cup journalist, having attended all FIFA World Cup finals from Italia ’90 to Qatar 2022. He was honoured at the Qatar 2022 World Cup by FIFA and AIPS.

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Paris to face major disruption ahead of Games opening ceremony, says police chief

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Paris will face major disruption ahead of the Olympics opening ceremony along the Seine on July 26, as organisers ramp up security measures to safeguard the event, the city’s police chief said on Thursday.

Organisers hope the opening ceremony, in which 160 boats carrying athletes from around the world will travel a 6 kilometre route along the Seine river towards the Eiffel tower, will deliver a jaw-dropping spectacle. Some 300,000 spectators will watch from the banks of the Seine as a global audience tunes in on TV.

But the ceremony is also a major security headache, taking place against a backdrop of wars in Ukraine and Gaza. French President Emmanuel Macron has already floated the possibility of scrapping the river ceremony and reverting to at least two back-up plans if the security risks become untenable.

Paris residents with a view of the Seine can invite friends to watch the opening of the 2024 Summer Games from their balconies, but should prepare for heavy traffic and limited movement, Paris police chief Laurent Nunez said at a press conference.

Adjacent metro stations, most river crossings and all water traffic will be halted in the week before the open-air ceremony, Nunez said, adding that some bridges will remain open “in order not to cut Paris in two halves.”

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Everyone who wants to access the immediate surroundings of the Seine in the week before the Games will need to sign up on an online platform, Nunez said. Local residents hoping to access their homes, which are among the most prestigious addresses in France, will need to do the same.

Paris mayor Anne Hidalgo, who also spoke at the event said the disruption would impact around 20,000 residents and business owners.

Asked about Macron’s comments earlier this month, Nunez said his teams were still working on the ‘Plan A’ of the river ceremony.

“As of today, we have no reason to be worried,” Nunez said.

-Reuters

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New dawn expected as Nigeria sports ministry partners with Yanga Games

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Towards creating a new dawn for Nigerian Sports,  the Federal Ministry  of Sports has signed a landmark  agreement with  top lottery  company Yanga Games to raise the revenue profile of the Ministry  and ensure a new deal for the welfare of athletes. 

Speaking during the unveiling  of the partnership between  the Ministry  and  Yanga  Games in Lagos on Friday,  Chairman/CEO of Yanga Games  Derrick  David Kentebe  said: “we are so super excited by this opportunity to work  with the Ministry  of Sports Development to change the narrative about Sports in the country. 

Continuing, he remarked: “We see opportunity for marketing our athletes  and sports generally . We shall avail ourselves  the best use  of this unique and  special partnership. We shall pursue this mandate with vigour, passion and unrivaled  commitment  to bring benefits to all the critical stakeholders.”

The agreement  according  to Kentebe  will provide  support for retired athletes, enhance grassroot  sports Development and advance the potentials of  special athletes.

He assured that ” Yanga Games has the capacity to  raise funds on behalf of the Ministry  of Sports for athletes  Development, endorsement and sponsorship deals for athletes”. 

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Minister of Sports Senator John Owan Enoh assured that the Ministry has total and absolute  confidence  in Yanga Games to deliver on the given mandate.

“Gone are the era when we depended solely  on government  to fund sports  development.  We are partnering with  Yanga Games to bring maximum  benefits  to the athletes and all critical stakeholders.

“We shall give institutional encouragement and support to the Management of  Yanga Games to succeed in this onerous task of rebuilding our sports sub sector.”

Speaking further, Kentebe  said ” We shall raise about 34 Billion in the next four years to assist athletes and improve sports in the country.

“We shall help to develop  grassroot  sports and  sustain youth involvement  through raffle draws, fund raiser and other avenues.

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Iheanacho and Ndidi on course for return to Premiership as Leicester will not lose points for rule breaches

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Leicester City cannot be deducted any points in the second-tier Championship if they are convicted of any violations of the Premier League’s spending rules, the English Football League (EFL) said on Friday.

Nigeria duo of Kelechi Iheanacho and Wilfred Ndidi are Leicester players yearning for the club’s return to the English Premiership.

Leicester, who were relegated from the top flight last season, were referred to an independent commission by the Premier League last month for alleged violations of the league’s spending rules.

The Championship’s governing body EFL wrote to the Premier League saying they would apply any sanction handed down on Leicester while they are still in the second tier, a move Leicester opposed.

However, the EFL said they later changed their position in a letter to the English FA’s League Arbitration Panel (LAP).

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“EFL has confirmed to all parties that… it does not have the power under the Regulations as currently drafted,” the EFL said in a statement.

Leicester said they will continue to co-operate with Premier League and the EFL with regards to the charges against them.

“Any charges against the Club should be properly and proportionately determined, in accordance with the applicable rules, by the right bodies, and at the right time,” Leicester said.

The LAP said that the Premier League Disciplinary Commission’s proceedings against Leicester will not be expedited to conclude by May 4 due to any possible points deductions not being applicable this season.

Leicester are top of the standings in the Championship with 88 points from 41 matches as they seek a promotion back to the Premier League.

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-Reuters

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