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Emirates Extends FA Cup Sponsorship

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The oldest football competition and also the most glamorous domestic knockout football competition, The FA Cup in England has received further boost as sponsors, The Emirates have extended the partnership for another three years.

In essence, the tournament will retain the nomenclature, The Emirates FA Cup through until 2021.

In 2015, Emirates became the title partner of the FA Cup, the world’s most prestigious domestic cup competition. The partnership between Emirates and the FA’s flagship competition has helped widen the reach to fans around the globe.

Just ahead of the semi-finals in April of last year, the airline unveiled an exclusive Emirates FA Cup branded A380, with the logo of the iconic cup adorning both sides of the double-decked aircraft.

The Emirates FA Cup branded aircraft has made its way to the extensive Emirates A380 network, allowing fans from around the world to connect with the competition in a unique way.

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The airline also took the coveted Emirates FA Cup trophy on its first-ever trip to Africa with a stop at the airline’s Headquarters in Dubai in October 2016.

The four day tour through Ghana and Kenya including visits to schools and training centres allowed thousands of football fans in Africa to get a little closer to the competition and gave them the opportunity to be photographed with the popular trophy. There are plans in place to extend the tour to take the Cup to even more cities on the Emirates network in the coming year.

The 2017/18 Emirates FA Cup tournament began on Friday 4 August and saw 737 teams entering the competition and 185 extra-preliminary games taking place across the country. Last year’s competition involved more than 11,000 players from over 700 teams, playing in matches attended by over 1.8 million fans.

Sir Tim Clark, President of Emirates Airline said, “We remain incredibly proud to continue our role as the first ever title sponsor of such a prestigious and historic tournament.

The spirit of this competition, bringing together both small clubs and Premier League giants alike to face each other before an audience of passionate fans is what drives us to continue our investment in this tournament.

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Through our support of the Cup, Emirates remains committed to the sport of football and its continued development. We look forward to the future of our partnership and helping to connect fans across the globe to one of the world’s most celebrated sports.”

Mark Bullingham, FA Group Commercial Director added, “We are delighted to be continuing our partnership with Emirates through to 2021.

Working alongside such a well-established and iconic global brand has helped us to make the competition more accessible to fans across the world. With the support of Emirates, last season’s competition reached over 912 million fans worldwide.

The partnership will also allow us to continue our investment into the game at all levels. We look forward to continuing to work together to ensure the Emirates FA Cup remains the best loved and revered domestic cup competition in the world.”

The competition continues with the preliminary round on the weekend of 18/19 August and will culminate in a showpiece Final at Wembley Stadium connected by EE on Saturday 19 May 2018.

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Kunle Solaja is the author of landmark books on sports and journalism as well as being a multiple award-winning journalist and editor of long standing. He is easily Nigeria’s foremost soccer diarist and Africa's most capped FIFA World Cup journalist, having attended all FIFA World Cup finals from Italia ’90 to Qatar 2022. He was honoured at the Qatar 2022 World Cup by FIFA and AIPS.

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International Football

Two Moroccan football players lost at sea, says club official

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Abdellatif Akhrif, IRT player reported missing off the coast of M'diq this Saturday, July 6, 2024. © COPYRIGHT: IRT

Two Moroccan players from top-flight soccer side Ittihad Tanger have been missing at sea since Saturday after strong currents drifted their small yacht, a club official said on Sunday.

They were in a group of five players from the club who went cruising off the northern city of Tangier when strong currents and heavy winds drifted their yacht away as they were swimming in deep waters, club deputy president Anass Mrabet told Reuters.

“Three players have already been rescued on Saturday, while research is still ongoing for the missing Salman Harraq and Abdellatif Akhrif,” he said.

The players did not have buoys on them when they jumped from the small yacht to swim, he said citing recounts by rescued players.

While Akhrif, 24, is already a full member of the squad, Harraq, 18, was about to move up to the senior team this year, Mrabet added.

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Ittihad Tanger have been in the Moroccan top flight since 2015 and won the league title for the first and only time in their history in the 2017-18 season. However, they have struggled in the lower half of the standings in recent years.

-Reuters

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International Football

FIFA launches ‘Football Manager’ World Cup with $100,000 in prize money

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FIFA's Chief of Global Football Development and former soccer manager Arsene Wenger speaks during the 74th FIFA Congress at the Queen Sirikit National Convention Center, in Bangkok, Thailand, May 17, 2024. REUTERS/Athit Perawongmetha/File Photo

FIFA will host its first ever FIFAe World Cup of Football Manager this year to crown the best virtual manager on the highly-popular video game, world soccer’s governing body said on Thursday.

FIFA is partnering with Sports Interactive, the developers of the game that has sold millions of copies and has also been used by several football clubs to scout players and opponents thanks to its extensive database.

Players will compete for $100,000 in prize money in the final event from Aug. 29 to Sept. 1.

“This competition requires participants to demonstrate a profound understanding of football strategy and tactics,” said former Arsenal manager Arsene Wenger, who is the ambassador for the esports event.

“Success demands not only mastery of game mechanics but also in-depth football knowledge, making this format a fascinating blend.”

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FIFA said in the inaugural year of the event, selected member associations will be invited to be represented at the final event.

Member associations from all six confederations are expected to be invited while players can sign up on FIFA’s website.

-Reuters

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Former Italy international Roberto Baggio robbed at gunpoint

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Former Italy international Roberto Baggio was assaulted and robbed at gunpoint at his home in northern Italy while watching his country’s match against Spain in the Euro 2024 tournament on Thursday, local police said.

Burglars broke into Baggio’s house near Vicenza, hit him on the head with a gun butt and locked him and his family in a room while they stole jewellery, watches and cash, daily Il Corriere della Sera reported. It said he suffered a deep wound.

“Luckily, the violence I suffered only resulted in a few stitches, bruises and a lot of fear. Now it is to overcome the fear,” Baggio was quoted as saying by Italian news agency ANSA.

Baggio, 57, played for clubs including Juventus (JUVE.MI), opens new tab, AC Milan and Inter Milan. He also played 56 times for Italy, scoring 27 goals, and is widely seen as one of his country’s all-time greats.

After the robbery, Baggio, widely known as the “divine ponytail”, was treated at a local hospital where he received stitches for the head wound, Italian media reported.

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Italy lost to Spain 1-0 on Thursday and now must avoid defeat by Croatia to guarantee progression in the tournament.

-Reuters

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